NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

Retention 66

Retention Nonprofits Volunteerism Volunteerism 66

Ann Green

MARCH 10, 2025

Lets walk through five best practices to boost morale, productivity, and retention through your employee onboarding process. Whether this is a simple Google Doc or an automated path in your LMS, your checklist should cover basic activities and tasks such as: Learn about the nonprofits mission, values, programs, and leadership.

Nonprofit Administration and Development 207

Nonprofit Administration and Development Non-Profits Nonprofits Associations 207

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

Marketing 94

Marketing Marketing Retention Nonprofits 94

NonProfit PRO

JUNE 27, 2025

Data shows that 75% of people look for concrete evidence of a nonprofit’s impact before deciding where to give — highlighting the value of impact reporting. And sending your donors a personalized message after they make a gift can help boost retention. Continue to your page in 15 seconds or skip this ad. rail-container).hide();

Nonprofit governance and management 208

Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 208

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

NonProfit PRO

JUNE 16, 2025

The results demonstrate the power of behavior-based artificial intelligence in optimizing donor engagement, increasing contributions, and driving fundraising efficiency from initial contact during prospecting through ongoing management of the donor to maximize lifetime value. Continue to your page in 15 seconds or skip this ad.

Retail 147

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 147

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. In May, I wrote that the #1 priority of a case study is RETENTION . Host a January trends webinar.

Law 130

Law Marketing Marketing Values 130

Ann Green

APRIL 28, 2025

Communication platforms to more easily send targeted messages to specific segments and monitor donors engagement with emails, text messages, social media posts, and other digital marketing content. She also collaborates with other team members in various areas like sales, marketing, and product development.

Management 175

Management Ethics Education Education 175

Ann Green

FEBRUARY 11, 2025

Recurring Donations While securing new donors is crucial, most nonprofit leaders know that acquisition is more costly (and less reliable) than retention. Use real-world impact to demonstrate the value of monthly donations. For example, search for marketing grants if you spend too much on marketing.

Nonprofits 166

Nonprofits Environmental Charitable Contribution Volunteerism 166

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 236

Marketing Marketing Collaborations Values 236

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 157

Retention Recruitment Universities Management 157

Nonprofit Tech for Good

JUNE 14, 2025

2) Neglecting Donor Retention Strategies The Mistake: Pouring all energy into acquiring new donors while neglecting existing supporters. Retaining donors proves far more cost-effective than acquiring new ones, yet many nonprofits fail to prioritize retention, resulting in donor churn and stagnated growth.

Nonprofit Administration and Development 102

Nonprofit Administration and Development Fundraising Fundraising Retention 102

NonProfit Leadership Alliance

APRIL 18, 2025

Strengthen Internal Accountability Your teamstaff and volunteers alikeshould reflect the values and mission of your organization. Assign a team member to oversee social media activity, moderate comments, and ensure that your digital presence aligns with your values.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.

Values 134

Values Fundraising Fundraising Philanthropy 134

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 157

Marketing Marketing Retention Communication 157

Clairification

MAY 5, 2025

You cant bring top value to your donor survey unless youre specific about what value you want to receive and deliver. Donor surveys are an opportunity for a value-for-value exchange. This is, after all, at the heart of all successful fundraising and marketing. But thats the wrong place to begin. ” question.

Values 57

Values Marketing Marketing Fundraising 57

NonProfit PRO

JUNE 25, 2025

Through impact data collection, incentive structures, and intelligent matchmaking between donor values and nonprofit outcomes, Daffodil turns good intentions into consistent action. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid", setCollapseEmptyDiv(true).setTargeting("pid",

Retail 130

Retail Nonprofit governance and management Public and Nonprofit Management Public and Social Policy 130

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit.

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Affnetz

JUNE 1, 2023

You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. But, don’t overlook the incredible value of implementing a First-Time Donor Program. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Communication Education 130

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. 2) Meet Volunteers Where They Are Marketing volunteer opportunities aren’t just about what’s said or the story that’s told.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. How do you do that? Talk to your workforce to identify new ways to empower them.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

NonProfit PRO

JUNE 12, 2025

Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Nonprofit governance and management 130

Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 130

Nonprofit Tech for Good

APRIL 17, 2025

When done right, they can give supporters those warm and fuzzy feelings that are the foundation of donor retention. Its never too early to start working on donor retention. Donations of goodssuch as vehicles or clothesand services require a donation receipt if the value exceeds $250. Why Do You Need a Donation Receipt?

Charitable Contribution 101

Charitable Contribution Values Retention Technology 101

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 131

Marketing Marketing Retention Nonprofits 131

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

Retention 85

Retention Associations Advertising Activism 85

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Volunteer hours equate to the work of millions of full-time employees, making the value of volunteer labor over $284 billion. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 113

Retention Technology Nonprofits Communication 113

Nonprofit Marketing Guide

JUNE 26, 2014

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. He started by working with Dr. Adrian Sargeant , the leading researcher on donor loyalty and retention, to create both tools and a user interface (the part you see and focus on as a user) that made donor retention central to how the software works.

Retention 183

Retention Technology Marketing Marketing 183

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 219

Recruitment Retention Culture Communication 219

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

Bloomerang

FEBRUARY 25, 2025

You can cohost fundraising events with these organizations, share fundraising resources, and leverage both organizations marketing platforms to reach a wider audience of potential new donors. Grow your donor network with built-in email marketing tools, templates, and scheduled email sends. Build your email list.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. Improving member retention. The answer varies from organization to organization.

Recruitment 59

Recruitment Retention Values Energy 59

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. When getting started, at least have a Google Analytics account in place to track website traffic, as well as platforms that will measure digital marketing engagement. Let’s look at an example.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. And when everyone moves in the same direction, donor trust grows, retention improves, and revenue increases. This means: Encouraging open conversations about fundraising goals, donor relationships, and retention strategies.

Finance 79

Finance Fundraising Fundraising Collaborations 79