6 Things Your Donors Don’t Care About (That You Assumed They Did)
iMarketSmart
APRIL 6, 2022
This news can be shocking to hear and might even make some fundraisers and nonprofit administrators fall out of their seats. It’s a very simple truth to understand, and yet so much fundraising presumes that whatever matters to some fundraisers and most nonprofit administrators must also matter to donors. But it’s true.
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