Remove Nonprofit governance and management Remove Organizational Behavior Remove Psychology Remove Public and Social Policy
article thumbnail

How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. The social-emotional content is the same. Starting with the statistical explanation reduced the social emotion.[6] 7] One system is: Social. The social-emotion system motivates charitable giving.[8] 8] Social-emotional story is the engine that drives giving.

article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. For a cancer research charity, adding that government funding was cut did the same.[10] This can happen with natural disasters or social and political events.[14]