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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. For a cancer research charity, adding that government funding was cut did the same.[10] This can happen with natural disasters or social and political events.[14]

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. The social-emotional content is the same. Starting with the statistical explanation reduced the social emotion.[6] 7] One system is: Social. The social-emotion system motivates charitable giving.[8] 8] Social-emotional story is the engine that drives giving.