The Agitator

OCTOBER 9, 2013

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey.

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The Agitator

OCTOBER 13, 2013

Last week, Roger and I asked for retention superstars to tell us their stories. We loosely set the superstar benchmark at an overall 70% retention rate. Given that we have thousands of readers, who generally respond with enthusiasm, we hoped to have dozens of retention success stories to share with you.

Retention 73

Retention Public and Nonprofit Management Nonprofit Management Management 73

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

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Retention Recruitment Nonprofit Management Management 76

The Agitator

AUGUST 26, 2013

Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium'

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Retention Nonprofit Management Values Management 81

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. Donor Service centers (inbound calls and email response).

Retention 90

Retention Production Values Activism 90

NonProfit Leadership Alliance

AUGUST 14, 2024

The rigorous training and network of professionals that come with the CNP designation have empowered him to drive meaningful change. “The CNP program helped me refine my leadership skills and provided me with a comprehensive understanding of nonprofit management,” Norentz says.

Public and Nonprofit Management 246

Public and Nonprofit Management Leadership Nonprofit Leadership Universities 246

The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

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The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

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Retention Fundraising Fundraising Nonprofit Management 105

The Agitator

OCTOBER 17, 2013

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks …. ” Look, I am a fundraising.

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Fundraising Fundraising Retention Nonprofit Management 104

The Agitator

SEPTEMBER 9, 2014

Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. Or does your nonprofit follow more the scenario described in this post from Analytical. See here and here. Has that happened in your organization?

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Retention Nonprofit Management Values Management 95

The Charity CFO

MARCH 6, 2025

The Importance of Setting Goals and Tracking Them in Nonprofit Management As nonprofit leaders, one of our biggest responsibilities is to set clear expectations, measure progress, and hold teams accountable. What KPIs Should Nonprofits Track? Retention rate : How many donors continue giving year over year?

Finance 52

Finance Retention Nonprofits Health 52

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

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Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

AUGUST 31, 2014

Up until then our tireless Agitator editors were happily and busily white boarding the steps that fortunate organization might take to ensure the best retention possible from this massive burst of flash philanthropy. Fundraising philosophy/profession Nonprofit management premium'

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Retention Philanthropy Associations Nonprofit Management 105

The Agitator

OCTOBER 1, 2013

How are you managing the Donor Journey? accountability donor retention fundraising nonprofit management You Deserve a Raise premium' So here’s Tony’s piece. By Tony Elischer “I spend my life ‘on the road’ visiting many.

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Fundraising Fundraising Retention Nonprofit Management 98

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. The difference between a good year and a great one often comes down to the tools you use to power your work.

Technology 237

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 237

The Agitator

JANUARY 27, 2015

Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management premium' After all, the reasoning goes, “let others take the risk on ‘new’ things.” Just one problem. These days maintaining the status quo will ultimately kill your fundraising.

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Retention Nonprofit Management Activism Management 92

The Agitator

JUNE 8, 2014

Don''t Miss these Posts donor retention fundraising loyalty nonprofit management premium' The drains, who suck out the emotion, neutralize feelings and commoditize giving till it becomes like any other commercial transaction. They’ve professionalized to the point that passion, dreams and aspirations are usurped and replaced by.

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Retention Nonprofit Management Management Fundraising 93

The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

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Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

APRIL 14, 2014

As Roger says here , in one of dozens of posts talking about lifetime value … Don''t Miss these Posts donor retention loyalty nonprofit management Seth Godin premium' Despite the fact that The Agitator has probably pushed this key point more than any other.

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Retention Nonprofit Management Values Management 92

The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

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Retention Nonprofit Management Management Marketing 82

The Agitator

JANUARY 8, 2014

Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. Lifetime Value of Your Donors. You’ll need this fundamental and.

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Retention Nonprofit Management Values Management 88

The Agitator

JANUARY 21, 2014

If you are seriously interested in arresting your nonprofit’s declining retention rate, there are several approaches you can take — tactical improvements to your cultivation and renewal streams, improving ‘customer service’ aspects of your operations, telling a more compelling story (delivering both emotion and results).

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Retention Nonprofit Management Management Communication 79

The Agitator

SEPTEMBER 2, 2014

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premium' Here’s a summary of all 10 Barriers along with a link for those particular barriers in which you’re most interested.

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Retention Nonprofit Management Management Fundraising 85

The Agitator

MAY 14, 2014

Acquisition Don''t Miss these Posts donor retention DonorVoice fundraising nonprofit management premium' Even if a ‘best practice’ seems sound, that’s no excuse for not trying to innovate and improve. But I’m being.

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Fundraising Fundraising Retention Nonprofit Management 86

NonProfit Leadership Alliance

MAY 27, 2024

Certified Nonprofit Professional (CNP) Credential Program The Certified Nonprofit Professional (CNP) program is the only nationally recognized credential in nonprofit management. Renz wrote is the fourth edition of the bestselling nonprofit management reference and text called the “Big Green Book.”

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Anedot

MAY 1, 2025

This position will oversee all operations while spearheading and supporting fundraising, donor retention, annual campaigns, capital campaigns, major gifts and financial operations. Qualifications: Bachelors degree (in nonprofit management, business administration, or a related field, preferred but not required).

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management Collaborations 52

The Agitator

MAY 5, 2013

Of course this pitiful lack of concern for the donor is reflected in the equally pitiful retention rates of most organizations. Don''t Miss these Posts donor retention fundraising loyalty nonprofit management' Lousy communications. Little or no donor recognition … sometimes not even a simple thank you.

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Retention Nonprofit Management Management Fundraising 95

The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. During the same period, first-year retention rates have significantly declined to the point where, on average, nearly 3 out of 4 newly-acquired donors leave by the end of the first year.

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Retention Values Fundraising Fundraising 99

The Agitator

JANUARY 5, 2014

Don''t Miss these Posts donor retention DonorVoice fundraising marketing metrics nonprofit management premium' What innovations will be required to get the results you want? Will you be looking to maximize net income this.

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Fundraising Fundraising Retention Nonprofit Management 79

The Agitator

MARCH 6, 2014

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium'

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Retention Nonprofit Management Communication Management 79

The Agitator

DECEMBER 11, 2012

Rather than look at the real reasons for the now 6-year decline in acquisition and retention rates, and the generally declining number of donors in the pool supporting nonprofits, too many fundraisers ignore the long-term trends in favor of short-term excuses. Retention, Retention, and Retention. ?None

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Fundraising Fundraising Retention Leadership 104

The Agitator

JANUARY 13, 2014

Acquisition Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management premium' How did you come up with that number? Here are some possibilities … 1. You got the message. Your CEO was looking for.

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Retention Nonprofit Management Management Marketing 76

The Agitator

JULY 21, 2011

He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was improving donor retention rates.

Retention 95

Retention Communication Fundraising Fundraising 95

The Agitator

OCTOBER 14, 2012

But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention! Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. New donor retention was only 27%! These are hard facts, folks.

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Retention Associations Fundraising Fundraising 102

The Agitator

NOVEMBER 8, 2015

Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. Roger’s book, Retention Fundraising , is a great guide to getting a handle on that part of the equation. But what if you.

Retention 97

Retention Communication Fundraising Fundraising 97

The Agitator

MARCH 23, 2015

Corporate Parterships Manager. List Manager. Manager for. Donor retention / loyalty / commitment Nonprofit management premium' Membership Director. VP Communications. Copywriter. Director of Direct Response Fundraising. Major Gifts Officer.

Retention 68

Retention Nonprofit Management Management Production 68

Affnetz

APRIL 23, 2024

By having a holistic view of their donors, nonprofits can tailor their communications, personalize their outreach, and build meaningful connections, ultimately improving donor retention and loyalty. Nonprofit management software enabled the nonprofit (RED) to automate email communications and increase the relevance of each message.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244