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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 52
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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

She can deliver value. You remind me of,” “similar situation”) It leads with value. creative planning,” “avoiding taxes,” “big impact”) It asks for permission to share more value. (“put We’ve provided value to the donor as a guiding sage. Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J.

Finance 52
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” Behavioral and Brain Sciences, 12 , 683-739; Chen, X. Non-reciprocal giving can be deadly.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

A compelling challenge forces a decision, In response to a threat or opportunity for the donor’s people or values, and. With the promise of a victory for the donor’s people or values. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. But good story presents both loss and gain. Joyner, C.