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He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Public Administration Review, 80 (2), 294-304. [11]

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The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. The space is cramped.

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iMarketSmart

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The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. The space is cramped.

Values 52

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