iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. The narrative arc.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

APRIL 18, 2022

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. With the promise of a victory for the donor’s people or values.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. Story starts with character.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

JULY 10, 2023

Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” The letters referenced family upbringing as the source motivating generosity. Most letters included two elements.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52