Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Princeton University Press. Similarly, in 1989-1990 Carnegie Mellon University received donations from 5,462 individuals.
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