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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

9] The point isn’t that these are universal solutions for fundraising.[10] How about a big prestigious university? The purpose of the first meeting, usually a breakfast, was to ask for their advice on some university policy. The conversation would uncover their connections or interest with different university programs.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. Image motivation and monetary incentives in behaving prosocially.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Princeton University Press. Similarly, in 1989-1990 Carnegie Mellon University received donations from 5,462 individuals.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Princeton University Press. Similarly, in 1989-1990 Carnegie Mellon University received donations from 5,462 individuals.

Values 52
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

This world can become universally altruistic. Consider these benefits in terms of the universal hero story. The universal hero story (monomyth) is the story of enhanced identity. The letters referenced family upbringing as the source motivating generosity. Behavioral and Brain Sciences, 12 , 683-739; Chen, X.