Giving vs. Sharing: The Power of Community in Major Gifts Fundraising
iMarketSmart
JULY 10, 2023
This world can become universally altruistic. Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” Consider these benefits in terms of the universal hero story.
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