iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

MARCH 27, 2022

In fundraising, we enter an alternate universe where numbers don’t work the same way. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10]

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

FEBRUARY 6, 2023

6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. Finally, a delay can increase perceived value.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

Fundraising Leadership

OCTOBER 14, 2022

“We both had studied innovation and product development and Marianne wrote in 2000 in the Academy of Management Review about how our field should pay more attention to paradox,” says Smith, Professor of Management and faculty director of the Women’s Leadership Initiative at the Lerner College of Business and Economics, University of Delaware.

Entrepreneurship 52

Entrepreneurship Psychology Universities Leadership 52

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Kim, Y., & Lee, S. Sport Marketing Quarterly, 28(2).

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

JULY 10, 2023

This world can become universally altruistic. Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” Consider these benefits in terms of the universal hero story.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52