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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

This can happen with natural disasters or social and political events.[14] University of Tennessee at Chattanooga. [4] Public Administration Review, 80 (2), 294-304. [11] 2016) The impact of policy change threat on financial contributions to interest groups. Columbia University. [12] But this threat can disappear.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

In fundraising, we enter an alternate universe where numbers don’t work the same way. The social-emotional content is the same. Starting with the statistical explanation reduced the social emotion.[6] 7] One system is: Social. The social-emotion system motivates charitable giving.[8] Numbers can show impact.