Giving vs. Sharing: The Power of Community in Major Gifts Fundraising
iMarketSmart
JULY 10, 2023
They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” The letters referenced family upbringing as the source motivating generosity. American Political Science Review, 75 (2), 306-318. [6] Non-reciprocal giving can be deadly. Hamilton. [4]
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