Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?
Selfish Giving
NOVEMBER 2, 2022
To mark its 40th anniversary and increase awareness among younger consumers, Newman’s Own is offering any brand free use of founder Paul Newman’s name, image and likeness on one product. There's one requirement: 100% of profits from the product sold during the limited-time offer must be donated to child-related causes.
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