Newsletter: Nonprofits, Take Note: Barbie is Ripe For 'Causejacking' ; Balance a Lemon on Your Head, Insurance Company Will Donate to ALSF ; RIP Pee-Wee Herman
Selfish Giving
AUGUST 2, 2023
Now, for corporate partnerships and fundraising, there is something I call causejacking. This is when you insert yourself into trending news to raise money for a cause. For example, Mattel and Save the Children are currently causejacking the Barbie movie to raise funds to help girls worldwide succeed. ✍️ Partnership Notes 1.
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