Marketing for the Modern Nonprofit

FEBRUARY 13, 2024

However, you’re met with uninspiring, generic messages that don’t show how your donations will make an impact and feel impersonal. As a result, you opt-out of the campaign and look toward donating to another organization. Remember to keep your stories short and sweet so you can sustain your supporters’ attention.

Healthcare 67

Healthcare Recruitment Associations Fundraising 67

Ann Green

FEBRUARY 22, 2024

You may be familiar with the Ask, Thank, Report, Repeat formula in fundraising. If not, you should be. Many organizations just practice Ask, Ask, Ask. If that’s the case for you, are you raising the money you need? Some organizations practice Ask, Bore, Brag.

Retention 69

Retention Food Fundraising Fundraising 69

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. Here’s the catch.

Activism 115

Activism Communication Nonprofits 115

Bloomerang

MARCH 6, 2023

Text-to-Donate , also sometimes called Text-to-Give or text fundraising , is a tool that allows your nonprofit to receive donations by contacting individuals in your organization’s donor list via text message. Here are five ways you can use the Text-to-Donate feature to enhance your fundraising success.

Values 116

Values Fundraising Fundraising Nonprofits 116

Top Nonprofits

JANUARY 10, 2024

As a nonprofit professional, you know that major gifts don’t just appear out of thin air. You can customize these steps to fit the unique needs of your organization. Solicitation Have you ever heard the phrase “It’s not what you say, but how you say it”?

Management 105

Management Retention Volunteerism Volunteerism 105

Ann Green

JUNE 19, 2023

Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Donors may be navigating uncertain situations, but they want to help if they can and they want to hear from you. Here are a few ways to simplify your donor communication without making it too difficult for you.

Communication 120

Communication Food Activism Fundraising 120

Get Fully Funded

OCTOBER 29, 2023

You wear a lot of hats and it’s easy to feel like the Lone Ranger. There are so many things to do and some of them are outside your comfort zone, making your heart pound like you’re being chased by an axe murderer! You have to remember everything you want to say and say it in the right order. Fire a volunteer.

Public and Nonprofit Management 105

Public and Nonprofit Management Fundraising Fundraising Nonprofits 105

Bloomerang

MAY 26, 2022

And, when you properly steward and build relationships with these new donors, they can turn into lifelong supporters of your mission. But you have to find and connect with these individuals first. Ask them to spread the word about your organization amongst their family members and friends. Use social media.

Nonprofit Organizations 119

Nonprofit Organizations Nonprofit Organizations Recruitment Nonprofits 119

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations.

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Management Fundraising 98

Ann Green

APRIL 22, 2024

You need to communicate regularly with your donors and you need to do it well. Here are a few ways you can make your messages stand out and get noticed. What do you want your reader to do? Are you asking for a donation? You can quickly get a message out to a lot of people. It’s a lot!

Nonprofits 58

Nonprofits Communication Recruitment Fundraising 58

Get Fully Funded

MARCH 6, 2023

Other events are smaller, more intimate gatherings where guests are directly asked for money. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. So, how do you know which one will be THE ONE that raises big bucks for you? BUT the flip side?

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Clairification

OCTOBER 9, 2023

You likely collect a lot of data in your donor database, but is it really valuable to you? It’s not if you just let it sit there, rarely look at it, and never run reports based on data that will help you with meaningful donor segmentation for appeals. Those are useful, but they’re the bare minimum you should be doing.

Activism 109

Activism Values Communication Fundraising 109

Fundraising Coach

MARCH 27, 2024

If you’re a bit like me, registering for a conference is not something you look forward to. So let me help you get rid of some stress. Since you’re on this website, you are showing an interest in nonprofit fundraising and marketing. And see two and three times more in donations than the previous year.

Energy 98

Energy Nonprofits Leadership Activism 98

NonProfit Leadership Alliance

APRIL 24, 2024

If you’ve found yourself wishing for an extra support system, we’ve got the solution for you. Corporate partnerships with local businesses can give your nonprofit organization a leg up in furthering its mission—whether you need direct financial support, pro-bono services, or in-kind donations like a venue for your events.

Nonprofit Leadership 61

Nonprofit Leadership Leadership Nonprofits Values 61

Ann Green

FEBRUARY 1, 2024

Thanking your donors should be a priority for your nonprofit organization. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while. That said, you should still do something to show appreciation this month (and every month). Is that the case?

Culture 114

Culture Nonprofit Organizations Nonprofit Organizations Communication 114

Ann Green

FEBRUARY 8, 2024

Your nonprofit may use waivers for its volunteer opportunities or before fundraising events. For example, you’ll have access to information like the donor’s birthdate, which tells you which generation they belong to. Leveraging data and making tweaks to donor-facing forms helps your nonprofit build stronger relationships.

Retention 67

Retention Recruitment Communication Marketing 67

The Volunteer Hub

MARCH 21, 2023

Leveraging technology to manage volunteers in 2023 is essential. In this post, learn more about effective volunteer management and the value of volunteer management software. So, you’ve been tasked with running a volunteer program. Running a successful volunteer program means managing a lot of moving parts.

Management 82

Management Recruitment Technology Communication 82

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Peer-to-peer fundraising pages.

Fundraising 87

Fundraising Fundraising Public and Nonprofit Management Management 87

Ann Green

JANUARY 17, 2023

Why does making a donation often feel like a transaction? It’s hard to keep raising money if you don’t build a good relationship with your donors. Follow this formula – ask, thank, update, repeat. Follow this formula – ask, thank, update, repeat. After a donor makes a gift, they should feel appreciated.

Energy 137

Energy Food Fundraising Fundraising 137

Fundraising Coach

JANUARY 8, 2024

While reasons vary, one question nonprofits should always ask themselves after a donation is: Did we thank them? A simple thank you can go a long way toward persuading donors to come back. After all, it’s discouraging to donate your hard-earned money to what you feel is a worthwhile cause and never hear anything back.

Retention 59

Retention Construction Energy Communication 59

Ann Green

NOVEMBER 8, 2023

You could hold a thankathon , especially if you haven’t launched your appeal yet. Traditionally, thankathons are done by phone, but you can use other channels, too. Showing some appreciation to your donors right now can help you raise more money for your year-end appeal. You’re never too busy to thank your donors.

Recruitment 110

Recruitment Fundraising Fundraising Communication 110

Bloomerang

FEBRUARY 28, 2023

Contributing memorial donations is a meaningful way to honor someone’s life after they’ve passed away. Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. Managing memorial donations requires sensitivity and thoughtfulness.

Management 105

Management Communication Fundraising Fundraising 105

Kivi's Nonprofit Communications Blog

OCTOBER 18, 2022

The #1 question to ask yourself in order to do that is: What’s my call to action? But what if you have various staff members arguing about what you should ask supporters to do in your newsletter or on social media? Should you ask your followers to do ten different things in one email or post?

Collaborations 89

Collaborations Culture Education Education 89

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. In this guide, we’ll explore the advantages of successfully targeting a millennial audience and then delve into some actionable strategies you can practice to earn their support. Let’s dive in!

Fundraising 62

Fundraising Fundraising Non-Profits Participation and motivation 62

Candid

JULY 7, 2022

This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Meta and TikTok have made donations even easier, giving potential donors the opportunity to donate without leaving the platform. Now, you can donate without interrupting your scrolling. .

Food 111

Food Fundraising Fundraising Nonprofits 111

Candid

MARCH 5, 2024

Start by planning for success Before asking for money, you need to lay some essential groundwork. First, draw up a budget to determine precisely how much money you need to raise for your programs, including the costs of equipment, physical space, and/or personnel. nonprofits while also setting up and launching programs.

Nonprofit governance and management 98

Nonprofit governance and management Finance Nonprofits Values 98

Get Fully Funded

SEPTEMBER 17, 2023

Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think about what your donor gets out of your relationship. You build it on purpose. Because a donor relationship is different than other relationships. Simple as that.

Management 105

Management Communication Homelessness Values 105

Bloomerang

JULY 12, 2022

At a minimum, it states they will attend meetings, volunteer at events and programs, make a financial gift, support the fundraising efforts of the organization, take part in strategic planning sessions , and be an ambassador of the cause around town. We’ve all had to work with difficult board members , but how do you manage them?

Culture 127

Culture Management Values Fundraising 127

Ann Green

OCTOBER 4, 2023

You may have started working on your appeal, which is great. I highly recommend creating a thank you plan , which will help you show gratitude before, during, and after a campaign. Your donors deserve a stellar thank you. The problem is most thank yous don’t come anywhere close to being stellar. You can’t do that.

Food 117

Food Retention Fundraising Fundraising 117

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

We have a better understanding now of how social media, content marketing and email marketing can help a non-profit organization exceed fundraising goals , raise event attendance and even recruit scores of new volunteers, but what about influencer marketing ? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Ann Green

OCTOBER 4, 2022

Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are.

Communication 112

Communication Retention Fundraising Fundraising 112

EveryAction

AUGUST 29, 2023

In your fundraising constituent relationship management (CRM) platform, the donations received and the goals you set for your campaign can seem abstract, but your fundraising successes and setbacks will have a major impact on the communities, causes, and people you serve. Here, Bethany could have more capacity to give.

Children 85

Children Philanthropy Charitable Organizations Energy 85

iMarketSmart

APRIL 24, 2024

Generally speaking, measuring what you do improves performance and results. But here’s the rub when it comes to fundraising metrics – it matters very much which accountability metrics you use. Most of these metrics were the ones you use to monitor small dollar donations. But then, in month seven, they win a $250,000 gift.

Fundraising 52

Fundraising Fundraising Energy Recruitment 52

Ann Green

APRIL 11, 2024

A newsletter is a vital part of the ask, thank report, repeat formula and you can’t just go through the motions. A newsletter is a vital part of the ask, thank report, repeat formula and you can’t just go through the motions. Here’s what you need to do. The answer should be obvious.

Food 117

Food Nonprofits Retention Foundations 117

Bloomerang

MARCH 30, 2023

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals. What is volunteer engagement?

Recruitment 92

Recruitment Management Retention Values 92

Nonprofit Fixer

AUGUST 8, 2023

I’m a strong believer that ALL board members should fundraise. That’s why I offer fundraising courses , board courses , and other free tools to help you build a powerful fundraising board. It’s “impolite” to ask someone how much they earn or how much they have in savings. In the end, it’s the organization that loses out.

Fundraising 98

Fundraising Fundraising Nonprofit governance and management Governance 98

Ann Green

JUNE 12, 2023

What kind of experience are you giving them when they interact with your organization? The Fundraising Appeal Experience Your donor receives an appeal from you. The Fundraising Appeal Experience Your donor receives an appeal from you. What are you doing to make yours stand out? Is it good, bad, or somewhere in between?

Communication 114

Communication Fundraising Fundraising 114