Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
It also matches the universal hero story (monomyth).[4] In another experiment,[13] students at a Swedish university were asked for a donation. Group 2 was told that 73% of university students in Sweden made the gift when asked. Group 3 was told that 73% of university students at their university made the gift when asked.
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