Nonprofit Marketing Blog
OCTOBER 4, 2011
Here was the gist of it: “Empathy makes you more aware of other people’s suffering, but it’s not clear it actually motivates you to take moral action or prevents you from taking immoral action… People who actually perform pro-social action don’t only feel for those who are suffering, they feel compelled to act by a sense of duty.
Nonprofit Marketing Blog
OCTOBER 18, 2012
The social action shift. The idea: Technology has made it easy for people to take small, easy actions in support of a cause. Relate your cause to their values. - Speak to their values. And show who else is taking action. . - Fans who will champion your work within their circles of influence. Mine your data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
DECEMBER 19, 2011
He'd be more comfortable if he thought fundraisers were serious about measuring and evaluating the lifetime value of these premium responders.]. Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011.
Stanford Social Innovation Review
APRIL 19, 2023
It requires the capacity to build authentic relationships and partnerships by engaging in the kind of deep listening and learning that yields insight into people’s identities, stories, and values, and into communities’ true strengths and needs. It also requires understanding one’s own identity, stories, and values.
Fundraising Leadership
MARCH 18, 2024
This past week, I had so many opportunities both to celebrate and to join with other women and men to make the future of our choice, one where equality and parity are values that drive our decisions, our work, our policy actions. Know your history and you can create the future of your choice.
The Agitator
AUGUST 5, 2009
In Social Media Insider , David Berkowitz of 360i puzzles over the proper metric to use for pricing social media … and from there, being able to calculate some sort of return on investment. He proposes: "Cost Per Social Action (CPSA). " I think he’s on the right track.
iMarketSmart
JULY 24, 2023
Effective fundraising can deliver real value to donors. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group.
Expert insights. Personalized for you.
53 
Let's personalize your content