Care2

MARCH 24, 2010

Acquisition is critical to your organization’s success. You need to continually be on the look out for new donors, members, advocates and volunteers. In the commercial world, acquisition takes many forms: advertising, public relations, and increasingly - outreach via social media. percent annually, the report says.

Advertising 57

Advertising Recruitment Charitable Organizations Nonprofits 57

Fundraising Coach

AUGUST 3, 2010

Last week, I received this question about a fundraising letter acquisition mailing. Hi Marc, We are doing an acquisition mailing to patients of Local Community Clinic on behalf of Local Community Clinic Foundation, a 501c3 that offers support to the Clinic and the Community. You do them because of the life-time value of the donor.

Fundraising 61

Fundraising Fundraising Foundations Values 61

NextAfter

MAY 17, 2023

tags,” click “create property” and voila , you’ve just created your GA4 account. Events can be collected through the normal tag (or Google Tag Manager), but can also be created or modified from other events. adding recurrence_frequency if you want to measure recurring donor acquisition).

Retention 87

Retention Universities Activism Values 87

The Agitator

JULY 15, 2010

He noted that nonprofits’ online programs acquire higher value donors, attract younger donors, and bring in acquisition gifts that are typically twice as high or more than mail gifts, resulting in a higher lifetime value. Good news indeed. Just click here.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

JULY 5, 2018

Standards that set the terms for format, definition, structuring, tagging, transcription, manipulation, use and management of data. Who knows their cost per donor for acquisition and retention across all of their channels and demographics? Who’s really ‘developing’ their donors? “So Not fundraising. Thank you.

Retention 45

Retention Fundraising Fundraising Foundations 45

The Agitator

JUNE 8, 2010

The goal of Fundraising Action is to provide free, actionable advice on topics such as donor retention…mid-level donors…monthly sustainers…acquisition…predictive modeling…testing…donor and activist identification…and multi-channel integration. Roger and Tom.

Retention 49

Retention Fundraising Fundraising Nonprofits 49

The Agitator

DECEMBER 15, 2009

I suggested that his dictum might apply in the increasingly challenging world of new donor acquisition, where "cold" prospecting is getting mighty tough. Absolutely, fundraisers must look at lifetime value when calculating how much they can afford to subsidize new donor acquisition. Your nonprofit would go broke!!

Fundraising 58

Fundraising Fundraising Values Retention 58

The Agitator

JUNE 7, 2010

So I was particularly pleased to see Nicole Wallace over at the Chronicle of Philanthropy recently tackle the subject of middle donor or mid-level donor programs. This under-worked space is so painfully obvious that you have to wonder why Mid-Level Donor programs are the exception rather than the rule.

Non-Profits 69

Non-Profits Retention Philanthropy Marketing 69

The Agitator

JUNE 3, 2009

Donor retention rates are falling, just like donor acquisition rates. Tags: Don't Miss these Posts charities communications donor retention fundraising loyalty. But it makes you wonder … how good are nonprofits, really, at inspiring their supporters? Could it be that we’re somehow failing to inspire?

Retention 61

Retention Communication Fundraising Fundraising 61

The Agitator

AUGUST 12, 2009

List-building/acquisition — [Nonprofits have a head start here. they have donor files. the challenge is getting donors' email addresses.]. Tags: Don't Miss these Posts communications database marketing direct marketing email marketing fundraising online activism online fundraising online publishing.

Activism 72

Activism Marketing Marketing Communication 72

The Agitator

JANUARY 11, 2010

What strikes me as most worrisome is that now both donor acquisition and donor development (house file activity) are in trouble. For nearly five years we’ve watched the numbers of new donors decline, but whistled past the graveyard as those losses were made up by rising per donor net income from house files.

Retention 58

Retention Nonprofit Management Activism Management 58

The Agitator

JANUARY 12, 2010

Yesterday, in light of Target Analytics’ report on the continuing decline in both donor acquisition and donor giving, I asked “Why do so many organizations persist in doing the same old, same old year after year hoping that results will suddenly improve?&#. Donor Loyalty. Share of Donor.

Retention 65

Retention Technology Nonprofit Management Marketing 65

The Agitator

JULY 18, 2010

And if that is the case, what is the durability of such donors … indeed, should you call them that? He says Convio’s online donor research indicates a 50/50 breakdown between “friends and family&# and “genuine interest.&#. Also commenting was Convio’s Vinay Bhagat.

Retention 53

Retention Activism Marketing Marketing 53

The Agitator

DECEMBER 13, 2009

Donors who prefer to be engaged participants through races, walks, and rides also have active social networks. Donors who click the badge or streaming feed are sent to the participants “home&# fundraising page and the donation is processed directly into the nonprofit’s merchant account.

Nonprofit Management 74

Nonprofit Management Activism Management Fundraising 74

NextAfter

MAY 17, 2023

tags,” click “create property” and voila , you’ve just created your GA4 account. Events can be collected through the normal tag (or Google Tag Manager), but can also be created or modified from other events. adding recurrence_frequency if you want to measure recurring donor acquisition).

Retention 52

Retention Universities Nonprofits Activism 52

The Agitator

APRIL 20, 2009

" Think about it … can you imagine that 90% of your "sales" — i.e. donations, or maybe just new acquisitions — might come via referrals and online promotion? We find that 20% of donors consider themselves to be "recruiters" … and our next paper will look closely at this group. Stay tuned.

Recruitment 53

Recruitment Activism Nonprofit Management Management 53

The Agitator

FEBRUARY 12, 2014

Maybe direct marketers don’t have to worry about ugly fundraisers vs. beautiful fundraisers and ugly donors vs. beautiful donors. Nor do the donors, mercifully, see us. Photographic profiling of best (meaning ‘beautiful’ vs. ‘ugly’) acquisition prospects. DMANF delegates!! You get my drift.

Fundraising 40

Fundraising Fundraising Retention Associations 40

Care2

JULY 12, 2009

Nonprofits that use the right mix of acquisition and multi-channel fundraising strategies to find and convert new donors are continuing to raise money – a lot of money. Tips and Tools for Finding and Converting New Donors Online. Useful tools to help you talk your board into keeping your online acquisition program going.

Recruitment 31

Recruitment Fundraising Fundraising Nonprofit Organizations 31

Care2

MARCH 31, 2010

Last week, Care2 held an information packed webinar on how nonprofits can maximize lead acquisition and online recruitment and leverage it with online fundraising opportunities. Tags: Care2 Webinars. Mobilize an army of e-activists to win advocacy victories for your cause (while building your own army)?

Recruitment 37

Recruitment Social Action Fundraising Fundraising 37

The Agitator

MARCH 19, 2009

The morning’s mail brought this from a loyal Agitator subscriber: “Team Agitator – I am doing some research for a client about how response rates on acquisition are impacted by packages that ask prospects to take an action in addition to giving a gift. Thus the net cost or investment per newly acquired donor is $30. ($600

Fundraising 40

Fundraising Fundraising Retention Charitable Organizations 40

The Agitator

MARCH 15, 2010

Among the most concerning trends is the steady decline in the number of active donors and the fact that despite increased average gifts on the part of the donors, that increase is no longer enough to make up for declining acquisition and retention rates. All this at a time when the U.S. population is growing.

Non-Profits 87

Non-Profits Public and Nonprofit Management Retail Activism 87

The Agitator

FEBRUARY 1, 2010

Take the list of donors and prospects, sit with members of the board and other knowledgeable volunteers, gather their insights on those in your file, then slice and dice the list into segments that match the criteria for the fundraising efforts you want to undertake. Have these donors no other causes in their life?

Medical 56

Medical Public and Nonprofit Management Retention Technology 56

The Agitator

MARCH 3, 2010

In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford — regardless of long-term result — is referred to as "burn and churn." " I’ve railed about that in earlier posts. Keep it up, please.

Retention 60

Retention Finance Nonprofit Management Marketing 60

The Agitator

MAY 25, 2009

Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Donor Superstars is available free to Agitator Premium subscribers.

Recruitment 40

Recruitment Retention Nonprofit Management Values 40

The Agitator

MARCH 22, 2009

Last Wednesday the headline in a New York Times story proclaimed “ Study Shows First-Time Online Donors Do Not Return.&# Sort of a ‘dog bites man&# headline since, truth be told, neither do first-time direct mail donors. Only 9% of all donors studied by Blackbaud gave online.).

Retention 40

Retention Values Law Nonprofit Management 40

The Agitator

APRIL 28, 2009

Or it could be more complicated, like apportioning budget between the proven and the experimental, between acquisition and donor development, or between direct mail and online. Tags: Seth Godin You Deserve a Raise fundraising nonprofit management. They’re the ones who deserve a raise!

Law 40

Law Nonprofit Management Management Fundraising 40

Bloomerang

NOVEMBER 20, 2021

Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention. We’re a donor database. But a couple of Decembers ago, they had a donor call and asked, “What’s our funding gap? Steven: All right.

Fundraising 92

Fundraising Fundraising Retention Children 92

Bloomerang

MAY 7, 2021

We are here to talk about where to find potential donors to support your cause. We’ve got a good old-fashioned donor acquisition webinar for you today. But if you’ve never heard of Bloomerang beyond these webinars or if you’re a first-timer, Bloomerang is also a provider of donor management software.

Public and Nonprofit Management 117

Public and Nonprofit Management Foundations Fundraising Fundraising 117

Care2

NOVEMBER 26, 2007

The topic was hot and near and dear to my heart – converting online activists/subscribers into donors. Acquisition- The goal here is to find people who are likely to support your cause. The second type of conversion is converting your subscribers/activists into donors. Try testing asking strings for different donor levels.

Fundraising 31

Fundraising Fundraising Advertising Retention 31

Fundraising Coach

SEPTEMBER 19, 2022

Most nonprofits gather information about their donors, campaigns, and marketing efforts. Convert viewers into donors. Misleading Descriptions: Meta descriptions and title tags can help draw users into your website’s content. These tags should accurately summarize what people will see when they land on a page.

Marketing 64

Marketing Marketing Advertising Universities 64

Bloomerang

FEBRUARY 1, 2022

Kari Trent Stageberg, MBA and Jackie Smith will equip you with easy, practical, and actionable steps to help you win back your lapsed donors, including learning how to identify, qualify, and communicate with them. We are here to talk about how to win back your lapsed donors. Full Transcript: Steven: All right. That’s right.

Disaster Relief 61

Disaster Relief Communication Participation and motivation Retention 61

NonProfit Hub

FEBRUARY 2, 2016

While working in Corporate Sales at Yelp and running Yelp Foundation, he witnessed ALS Ice Bucket Challenge incentivize donors to give to charity. From researching how to create incentives for donors and establish recurring revenue streams for nonprofits, he built Bstow—a round up app for charity. Yes, every single one. Hashtagify.me.

Production 40

Production Foundations Marketing Marketing 40

The Agitator

JULY 22, 2010

This is what future donor acquisition is all about … not cold prospecting, but converting leads. Tags: Don't Miss these Posts communications direct marketing email marketing fundraising nonprofit management nonprofits online activism online fundraising online publishing online video. Nice presentation Convio.

Fundraising 75

Fundraising Fundraising Activism Nonprofit Management 75

Bloomerang

JUNE 25, 2021

We are here to talk about keeping your donor database healthy, wealthy, I should say wealthy and wise. Basically, we’re here to talk about dirty donor data and how to prevent that. It’s a donor database, apropos to this topic. All right, so identify loyal donors who may be prospects for major and planned giving.

Public and Social Policy 66

Public and Social Policy Public and Nonprofit Management Finance Management 66

The Agitator

NOVEMBER 19, 2009

net, re-investable income) from current donors. The third major theme is definitely one we would anticipate — funding new donors! In response after response, the "top brass" was described as uninvolved, unengaged, too cautious, in denial, etc. One key is to focus on extracting more value (i.e.,

Fundraising 56

Fundraising Fundraising Management Retention 56

Sea Change Strategies

MARCH 29, 2009

That’s ironic given that our donors and constituents are engaging with us in a fundamentally emotional way. Helpful hint #3 : Often, the best story that goes to heart of what you’re about is the main piece of direct mail your org uses to bring in new donors (aka “the control acquisition package.”) Go see your direct marketing people.

Non-Profits 55

Non-Profits Homelessness Universities Health 55