Bloomerang

OCTOBER 1, 2021

Your donors fuel your organization’s work, so it’s crucial to maintain a healthy, thriving base of supporters. A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Great question!

Public and Nonprofit Management 123

Public and Nonprofit Management Management Retention Universities 123

iMarketSmart

NOVEMBER 28, 2022

Want to start a fight in a fundraising comment section? Start talking metrics. One author explains why 26 metrics are “essential.”[1] 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2].

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

iMarketSmart

FEBRUARY 7, 2024

Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor and make offers that will resonate with them. And there are many tangible reasons why donors give , such as righting wrongs and honoring a family member or friend.

Universities 52

Universities Values Education Education 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. Donor stewardship.

Fundraising 105

Fundraising Fundraising Public and Nonprofit Management Nonprofits 105

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Launch a new donor marketing campaign. By Gerard Tonti.

Marketing 61

Marketing Marketing Retention Communication 61

iMarketSmart

MARCH 1, 2023

Keep your metrics consistent. Are those the strategies and the ways of communicating and understanding your major donors that best connect with them? Why Do Major Donors Give? The most essential element to inspiring major gifts is to activate the part of the donor’s brain that values social-emotional outcomes.

Activism 52

Activism Values Fundraising Fundraising 52

iMarketSmart

JULY 14, 2023

Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. Other than revolt at the impossible deadline, what many nonprofits and gift officers do these days is use a propensity model that attempts to identify new major donors. What Is Propensity Fundraising Modeling? What do you do?

Disaster Relief 52

Disaster Relief Participation and motivation Finance Fundraising 52

Bloomerang

APRIL 12, 2022

When my sister first started working with a nonprofit museum, she had a lot to learn about the fundraising process for the organization. At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Why was this such an egregious mistake? Let’s get started.

Management 101

Management Retention Production Fundraising 101

iMarketSmart

AUGUST 3, 2022

Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly high interest in giving something. Scenario 2: You have another 100 donors who have capacity to give a seven-figure legacy gift, and they have a somewhat low interest in giving to your organization. Well… not so fast.

Fundraising 52

Fundraising Fundraising Children Values 52

iMarketSmart

JUNE 1, 2021

Fundraising is getting harder. Attracting new donors is becoming more costly. If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t. If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t. You don’t just feel it. And it reduces costs.

Marketing 52

Marketing Marketing Fundraising Fundraising 52

The Agitator

JANUARY 15, 2018

As we kick off this Agitator series on Fundraising Metrics I’m going to invoke Brandy because her song Pray to Jesus reflects the approach to decision making by all too many fundraisers unfamiliar with simple metrics, simple calculations. Consequently, we’ve prepared this Agitator series on Fundraising Metrics. .

Fundraising 53

Fundraising Fundraising Retention Health 53

The Agitator

OCTOBER 22, 2012

Then why are you looking for them all the way over here?”. That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value.

Retention 103

Retention Values Fundraising Fundraising 103

Nonprofit Marketing Blog

JANUARY 8, 2013

This is a really important guest post. If you are in the business of fundraising in any way, it’s recommended reading. Ever since the Urban Institute and the Association of Fundraising Professionals created the Fundraising Effectiveness Project a few years ago, I have been tracking the results religiously.

Retention 100

Retention Associations Values Fundraising 100

The Agitator

MARCH 27, 2012

…the average nonprofit has a 60 to 70% chance of getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. Because acquisition is easier. There’s no mystery to solving The Leaky Bucket Problem.

Retention 75

Retention Fundraising Fundraising Recruitment 75

The Agitator

APRIL 2, 2018

This week Nick and I deal with the critically important function of “Donor Service.”. Let’s start with this fundamental question: Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service.

Values 56

Values Retention Food Communication 56

The Agitator

NOVEMBER 16, 2017

It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics. What the pro fundraisers do: Wow first-time donors.

Retention 49

Retention Values Energy Fundraising 49

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. So why does segmentation matter? Why Donor Segmentation Matters for Communication.

Communication 174

Communication Activism Values Donor Motivation 174

iMarketSmart

JUNE 7, 2023

It’s hard to work very long in fundraising without ‘learning’ that donors don’t give because they weren’t asked. Implied in this pervasive fundraising myth is that if you just ask and ask more often, you will get more donations. Get out there and get your metrics up. Pack in more activity metrics! Send more texts.

Nonprofit Administration and Development 98

Nonprofit Administration and Development Fundraising Fundraising Collaborations 98

NonProfit Hub

FEBRUARY 18, 2021

As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. Take time to appreciate your team members who contributed to your organization’s fundraising success. . How can I measure and track our overall fundraising program? . Map Metrics.

Fundraising 87

Fundraising Fundraising Retention Values 87

Bloomerang

JANUARY 19, 2022

Valerie Harris will focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. We are here to talk about major donor stewardship. Full Transcript: Steven: Okay, Valerie.

Public and Nonprofit Management 86

Public and Nonprofit Management Communication Universities Leadership 86

The Agitator

NOVEMBER 15, 2017

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. Today’s post outlines ‘why’ Second Gifts are so important to an organization’s future. Today’s post outlines ‘why’ Second Gifts are so important to an organization’s future. ” That’s not all.

Retention 51

Retention Values Fundraising Fundraising 51

Bloomerang

SEPTEMBER 3, 2021

That’s why nonprofits need donor segmentation. In this guide, we’ll cover what donor segmentation is and strategies your organization can use to reach your target audience and engage them with your mission. We’ll use the following questions to walk you through the ins and outs of donor segmentation: . Of course not.

Retention 115

Retention Nonprofit governance and management Communication Construction 115

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. This year, in particular, this is an important question. . Top 2021 fundraising strategies . I’m calling these fundraising strategies. I mean it. .

Fundraising 97

Fundraising Fundraising Marketing Marketing 97

iMarketSmart

JUNE 4, 2021

In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. .

Marketing 52

Marketing Marketing Technology Nonprofits 52

The Agitator

OCTOBER 16, 2012

There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part of the watchdog groups, the press, regulators and many nonprofits themselves stems from absolute ignorance. You’d say Starbucks is foolish — until you learned that the 20 year Lifetime Value of a Starbucks customer is $14,099.

Non-Profits 107

Non-Profits Insurance Values Production 107

Bloomerang

OCTOBER 2, 2021

But most importantly, we’d love for these sessions to be interactive. But if you’ve never heard of Bloomerang, Bloomerang is donor management software. So you don’t send a welcome series because you’re afraid some existing donors will be welcomed inappropriately. Do you want to get more donors?

Technology 103

Technology Nonprofit governance and management Nonprofits Production 103

The Agitator

JULY 24, 2012

One message in particular–from a clearly bright and equally frustrated fundraiser– got me thinking about why the “Winds of Change”, the theme of this year’s Bridge Conference, are so often little more than a listless weather front of ho-hum doldrums. Parkinson’s Laws At Work in Fundraising. Sound familiar?

Law 68

Law Non-Profits Fundraising Fundraising 68