iMarketSmart

MAY 17, 2015

You may have heard that the reason why people give is because they were asked. But this is NOT REALLY the reason why people give. But this is NOT REALLY the reason why people give. Rather, people give because it makes them feel good.

Law 67

Law Education Education Fundraising 67

Nonprofit Marketing Blog

MARCH 3, 2011

It’s the question we all really, really want to answer: Why do people give, and how do we get them to give more? I’ve spent much of the past two months blogging about these questions as I chronicled research from 30 different PhDs in the The Science of Giving. Giving is mostly emotional and irrational.

Psychology 74

Psychology Philanthropy Fundraising Fundraising 74

iMarketSmart

JULY 30, 2013

In Ken Burnett’s awesome book titled Relationship Fundraising , he lists 18 reasons why people give. Giving something back. Fundraising Major Giving Philosophy/motivation Planned Giving Strategy Planned Giving Marketing' I love the list but there’s one thing wrong here. Ego, self-esteem.

Values 55

Values Marketing Marketing Fundraising 55

Clairification

MARCH 11, 2024

People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “ How Donor Choose Charities.” That’s not why folks give. What gets donors going?

Philanthropy 109

Philanthropy Universities Psychology Values 109

iMarketSmart

JUNE 22, 2018

They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. They are afraid to give impulsively. They have a good idea of which organization they want to give to but feel they still need to do their due diligence before they pull the trigger. Indecisive.

Foundations 40

Foundations Values Fundraising Fundraising 40

Clairification

APRIL 8, 2024

It derives from two misconceptions: Assuming people don’t want to be asked. Spending all your time on cultivation, assuming folks don’t need an ask and will simply give spontaneously as a result of being wooed. Donors have love to give, but don’t always have an object towards which to direct their affection.

Fundraising 118

Fundraising Fundraising Nonprofits Psychology 118

iMarketSmart

AUGUST 25, 2023

Not as many people give according to our “strategic pillars” as we would like to believe or as our fundraising reports suggest. In fact, we make a mistake in setting up gift accounting systems according to those pillars in the false belief that most people will give according to what we want.

Disaster Relief 52

Disaster Relief Psychology Philanthropy Culture 52

Nonprofit Marketing Blog

NOVEMBER 5, 2009

There is a fascinating discussion going on over at Sean’s Tactical Philanthropy blog about ideas in the book The Art of Giving: Where the Soul Meets a Business Plan by Charles Bronfman and Jeffrey Solomon. Yesterday’s post asks us to think about why we give money. You give for 1.) Reasons I give: a.

Energy 43

Energy Philanthropy Management Nonprofits 43

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? I'm not sure why, but a publisher recently sent me a new book called Pet Nation: The Inside Story of How Companion Animals are Transforming Our Homes, Culture, and Economy. People go gaga over their pets. Maybe you're one of these people. of animals.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Bloomerang

APRIL 5, 2024

Why wouldn’t you care about this? You’re proud of the network you’ve created, so lead with a message to supporters that talks all about the numbers of pantries and numbers of people reached. So, they don’t see why their money is really needed. People are not going to give merely because you exist.

Food 93

Food Poverty Homelessness Education 93

Clairification

APRIL 11, 2024

It’s why they retain, on average, 80 – 90% of current customers. People who vape are buying more e-cigarettes. People who buy sugary soda are buying more sugary soda. People who own Apple phones are buying more Apple phones. Why Do You Keep Giving Customers Away? So, why the huge discrepancy?

Non-Profits 62

Non-Profits Retention Nonprofits Communication 62

Get Fully Funded

APRIL 9, 2023

Your words matter when you’re trying to get people to donate. If you inspire people, you’ll get a gift. If you bore people or confuse them, you won’t. Your words must cut through the noise and land smack-dab in the middle of your reader’s or listener’s heart, inspiring them to give. This is why stories are so important.

Psychology 122

Psychology Homelessness Fundraising Fundraising 122

Candid

OCTOBER 10, 2023

In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity. Why social media sharing should be viewed as a form of generosity Twenty-nine percent of online donors say that social media is the communication tool that most inspires them to give. Here’s the catch.

Activism 115

Activism Communication Nonprofits 115

Candid

FEBRUARY 8, 2024

We at Independent Sector (IS) and the Council on Foundations are deeply concerned that a ruling in favor of AAER would pose a direct threat to First Amendment rights, including philanthropy’s right to exercise its views through giving. Why would this case against a small foundation threaten First Amendment rights for the entire sector?

Values 119

Values Philanthropy Foundations Education 119

iMarketSmart

APRIL 10, 2024

Modern media and entertainment haven’t helped, because pretty much every portrayal of wealthy people in films and TV shows presents them in some version of this caricature. You can’t make good relationships with people you inwardly despise or envy… and let’s get real – this is mostly about envy. The donor is still the one giving.

Fundraising 52

Fundraising Fundraising Values Children 52

Nonprofit Fixer

APRIL 22, 2024

Between board meetings and fundraisers and staff management, it’s easy to forget why we’re working so hard (hint: to change the world!). So we can never give up. As a nonprofit leader, the day-to-day can start to feel like a slog. As social innovators we’ve got to be tenacious, gritty and courageous.

Nonprofit Leadership 111

Nonprofit Leadership Leadership Fundraising Fundraising 111

Clairification

DECEMBER 18, 2023

Sometimes major donors give less than the previous year. Sometimes they stop giving to you entirely. And it’s true, because people are human. Most of the time, the reason a donor gives you less (or zilch) is because of how you treated them. This didn’t make them feel good about their giving. Not noticing.

Fundraising 104

Fundraising Fundraising Psychology Retention 104

Jeff Brooks

FEBRUARY 14, 2023

Fundraising that gets donors to take action focuses on the why for that action. A lot of fundraisers stumble on this important distinction that’s laid out on the Stelter Insights blog at How, what or why? But they aren’t what make donors give. Charitable giving is an act of the heart. Not the what or the how.

Education 98

Education Education Values Activism 98

Bloomerang

NOVEMBER 29, 2023

Data shows that 1 billion people volunteer around the world annually, and 64 million Americans take time to volunteer every year. Volunteers are a multi-faceted group of people and critical to keeping your nonprofit afloat. Understand why someone volunteers There are several reasons why people choose to volunteer their time.

Recruitment 87

Recruitment Retention Medical Activism 87

Get Fully Funded

JANUARY 1, 2024

Or you may ask your friends, coworkers, and family to give a few bucks. But long term, you can’t run an entire organization from the generosity of only a handful of people. They also have the benefit of knowing their donors, including the reasons why people give and what they’re passionate about.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

iMarketSmart

FEBRUARY 7, 2024

Understanding the motives for why donors make major gifts is a big part of successful fundraising. And there are many tangible reasons why donors give , such as righting wrongs and honoring a family member or friend. There are also primal motives for giving that the donors themselves are probably not even aware of.

Universities 52

Universities Values Education Education 52

iMarketSmart

FEBRUARY 23, 2024

One of the four most important Vital Signs is the size of the volunteer community and the percentage of that community that gives each year. We have seen many organizations where the rate of giving is consistently over 90% and often hovering at 95%. We know that volunteers give 10 times more over their lifetime than non-engaged donors.

Psychology 52

Psychology Philanthropy Culture Fundraising 52

Bloomerang

FEBRUARY 21, 2023

Why do people choose to give their hard-earned money to your cause? Why do they choose to associate with you, rather than another charity? People have different values (some want to help children; others animals; others education, the environment, the arts… and so on). But it’s much more than that.

Philanthropy 110

Philanthropy Values Associations Children 110

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. But whether people will donate or not is another topic altogether. An online campaign is pretty important for Giving Tuesday or other giving days.

Fundraising 98

Fundraising Fundraising Recruitment Children 98

NonProfit PRO

NOVEMBER 21, 2022

As the end of the year approaches and we enter the holiday season, nonprofits ramp up their efforts to encourage people to give back. Yet, there’s no reason why donations should be higher at the end of the year. Here are several reasons why it's a bad idea to use year-end giving as a significant fundraising strategy.

Fundraising 109

Fundraising Fundraising Nonprofits 109

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

Marketing 117

Marketing Marketing Retail Nonprofits 117

iMarketSmart

APRIL 17, 2024

And more often than not, the people they identify turn out to not be viable candidates for major gifts. The way to know if a person is interested in your mission is to give them opportunities to raise their hand and involve themselves with your organization in some way. Why Do These Strategies Work? There is a better way.

Participation and motivation 52

Participation and motivation Values Activism Fundraising 52

iMarketSmart

MARCH 20, 2024

We’re going to give you three legacy giving language tools you can use to bring up the idea of a planned gift, and none of them require going near the subject of death. The best thing about these planned giving strategies is that they are backed by research. So be sure and read through to the end. Let’s unpack a few of these.

Fundraising 59

Fundraising Fundraising Construction Universities 59

iMarketSmart

MARCH 6, 2024

It originates from Dr. Russell James, a National Association of Charitable Gift Planners Hall of Famer who has spent decades studying major giving and planned gifts. Major giving is ultimately about the donor and the story they want to tell about their own lives. They aren’t giving or getting involved just for a tax write-off.

Fundraising 52

Fundraising Fundraising Universities Philanthropy 52

The Charity CFO

AUGUST 8, 2022

Why do people donate to nonprofits? After all, giving away money isn’t rational. And yet, people across cultures and contexts give generously to organizations that share their values. . There are many reasons your donors give you money, but we’ll list some of the most common ones here. . Religious Faith.

Psychology 98

Psychology Fundraising Fundraising Values 98

Bloomerang

SEPTEMBER 25, 2023

I don’t give to people who can’t even tell if they’re boys or girls,” an irate long-time donor said before slamming down the phone. Well, I’d like to start by remembering that giving is grounded in goodness—especially for women and marginalized populations. Nowadays, it’s a little more complicated than that.

Values 104

Values Culture Philanthropy Nonprofits 104

Candid

MARCH 5, 2024

Your first and best prospective donors are people you already know The central tenet of fundraising is that it’s about relationships and trust. Highlight your organization’s values and appeal to people who share them and will likely champion your work. Bring on the board Your other early-stage prospective donors are your board members.

Nonprofit governance and management 98

Nonprofit governance and management Finance Nonprofits Values 98

Get Fully Funded

JUNE 11, 2023

Lots of people do. Instead of giving up, consider where your letter may be going wrong. There’s a lot of strategy and psychology involved in motivating someone to give through the mail. Here are six reasons why your fundraising appeal letter may not be working and what you can do about it. Direct mail DOES work after all.

Fundraising 98

Fundraising Fundraising Participation and motivation Psychology 98

NonProfit PRO

JULY 19, 2023

If you’re worried about the latest trends in giving, you’re not alone. That’s why I was interested to hear about some recent research done by Charity Navigator, which found that 80% of people surveyed said they’d be donating to the nonprofits they care about this year.

Nonprofits 97

Nonprofits Management 97

NonProfit Quarterly

OCTOBER 12, 2023

Obviously, those are different scenarios—why do you feel it’s important and justifiable to make those comparisons? Most people think that the child welfare system is saving children who need to be saved and is thus an indispensable tool in our society. But I don’t think that’s widely known. What’s the connection?

Children 135

Children Poverty Law Public and Social Policy 135

iMarketSmart

FEBRUARY 14, 2024

How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? But what continues to distress gift officers and others who work at large nonprofits is – even with the newest technologies like AI – their caseloads continue to be bloated with too many people who aren’t qualified to give major gifts.

Values 52

Values Medical Technology Fundraising 52

iMarketSmart

APRIL 26, 2024

Why is this metric so sorely missing? Is it because: So few organizations have attracted and inspired people dedicated to the perpetuation and relevance of those organizations so that future generations may benefit? So how many organizations have established this as a benchmark? Well, you tell me.

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52