The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
If I give 1 point, the other player gains 2. 2] Expressing gratitude does, too.[3] A “thank you” can be powerful.[5] Suppose I get a receipt that’s just stamped “thank you.” Or maybe only months later a “thank you” call comes. Or maybe only months later a “thank you” call comes. 4] Impact encourages giving.
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