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The importance of expressing impact and gratitude in fundraising

iMarketSmart

If I give 1 point, the other player gains 2. 2] Expressing gratitude does, too.[3] A “thank you” can be powerful.[5] Suppose I get a receipt that’s just stamped “thank you.” Or maybe only months later a “thank you” call comes. Or maybe only months later a “thank you” call comes. 4] Impact encourages giving.

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Did foundation giving and payout shift in 2020? 

Candid

Survey participants answered questions about their grantmaking in FY 2019 and FY 2020 along with their plans for giving in FY 2021. Nearly two-thirds of surveyed foundations increased their giving in FY 2020 compared to FY 2019. Every year, Candid conducts the Foundation Giving Forecast Survey, asking large U.S. About the survey .

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How to make sure the experience you deliver to donors makes their giving feel worthwhile

iMarketSmart

The donor should just write a check. They may think, “Why do donors need to be so complicated! Why do we need gift agreements, restrictions, campaigns, pledges, trusts, or donor advised funds? Getting big gifts means delivering big value to the donor. It means delivering a compelling donor experience.[1]

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Why public gratitude and admiration are key to the donor’s hero story

iMarketSmart

They’re more likely to appreciate and admire the donor’s gift and impact. Good publicity can deliver the ultimate donor experience. But for many donors, it can be scary. Publicity can be risky for the donor’s story. They can dismiss the donor’s hero story. These challenges can destroy the donor’s story.

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How gratitude completes the donor hero story

iMarketSmart

9] It helps the donor internally confirm a positive identity. Monomyth resolution. In the universal hero story, the hero wins. The dragon is slain. The victory is won. But the story doesn’t end there. One step remains: The hero returns.[2]. Joseph Campbell writes, “the adventurer still must return with his life-transmitting trophy.

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

2] More than that, the reality of our own death is a serious psychological problem. 11] Death reminders highlight the question, “What will they say about me when I’m gone?” 11] Death reminders highlight the question, “What will they say about me when I’m gone?”[12] 16] “Have you remembered XYZ in your will?”[17]

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How to be an authentic guiding sage for your donors

iMarketSmart

She challenges the donor to heroism. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. The fundraiser advances the donor’s hero story. The fundraiser advances the donor’s hero story. When the fundraiser fulfills this role, it can be powerful for donors, too.