Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. This appreciation for my gift solidifies my standing within the group. And it helps my standing within the group. 11] One described how “you” could use a charitable gift annuity. Giving is a winning move.
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