Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. But we suspect that a much larger percentage are open to opportunities even if they are not actively looking.

Communication 220

Communication Nonprofits Retention Activism 220

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 244

Communication Activism Donor Motivation Values 244

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 221

Communication Retention Nonprofits Collaborations 221

Bloomerang

APRIL 9, 2025

Heres why: Efficient operations allocate more resources to mission-critical activities; It enhances responsiveness to challenges and opportunities; It reduces staff burnout and increases job satisfaction. This information is greatly beneficial for tailoring communication strategies and ensuring donors feel valued and connected to the cause.

Retention 103

Retention Collaborations Nonprofits Activism 103

Nonprofit Tech for Good

JUNE 14, 2025

This approach, where communication is limited to donation requests, makes donors feel undervalued and disconnected from the organization’s work. Successful nonprofits personalize their communications by acknowledging donors’ contributions and sharing updates that demonstrate impact.

Nonprofit Administration and Development 105

Nonprofit Administration and Development Fundraising Fundraising Retention 105

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. 4 out of 10 board members are active in fundraising in any significant way. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow. Growing Your Base.

Retention 157

Retention Recruitment Universities Management 157

Ann Green

APRIL 28, 2025

Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.). Organizational connections: Compiles donors giving history and involvement in other activities at your nonprofit to help you choose the right next steps for engaging them.

Management 175

Management Ethics Education Production 175

Bloomerang

APRIL 14, 2025

The Daxko Operations + Bloomerang integration eliminates this challenge by automating donor insights, strengthening retention, and enhancing engagement. Without real-time insights, nonprofits may engage donors too late or overlook key giving opportunities, resulting in lower donor retention.

Retention 96

Retention Fundraising Fundraising Management 96

Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Bloomerang

FEBRUARY 12, 2025

Every year, nonprofits sit down to craft their strategic development plans , outlining bold revenue goals and the activities needed to achieve them. Knowing your donor retention rate is crucial. Are you not communicating enough? Prioritize donor retention. Ive been there. But hope isnt a strategy. Do you ask too often?

Fundraising 99

Fundraising Fundraising Retention Activism 99

Nonprofit Marketing Guide

MARCH 25, 2022

Need to improve your Active Listening Skills in the Workplace ? Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. April 21: Social Media Trends for Nonprofit Communicators in 2022 with Kivi Leroux Miller.

Communication 184

Communication Nonprofits Production Retention 184

Nonprofit Marketing Guide

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. Then there’s the effective management and growth of your communications team. But here are three key communications measurement concepts that you should keep in mind, no matter where you work. Activity = content you created.

Communication 173

Communication Poverty Activism Retention 173

Bloomerang

JANUARY 30, 2025

The data: Recurring donors have the highest retention ratesup to 90%. Keeping track of donor retention, nurturing relationships with funders, and exploring new fundraising channels will help you stay ahead and make the most of new opportunities. Track donor retention and engagement trends to spot warning signs.

Public and Social Policy 121

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 121

Clairification

JANUARY 8, 2024

Donor retention guru Professor Adrian Sargeant has spent 20+ years researching the relationship between trust, philanthropy and continued donor commitment. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. Ignore this at your peril. You can make giving to you a transformational experience.

Activism 115

Activism Retention Construction Philanthropy 115

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

NonProfit Leadership Alliance

APRIL 18, 2025

Prioritize Transparent Communication Open and honest communication fosters trust, especially during challenges. Assign a team member to oversee social media activity, moderate comments, and ensure that your digital presence aligns with your values. A single misstep online can have lasting consequences.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Tailor your communications to reflect these nuanced interests.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Ann Green

APRIL 14, 2022

Effective donor engagement increases donor retention. However, before you improve your donor retention , you need to track metrics that tell you the effectiveness of your engagement strategies. The highest frequency scores are assigned to your most consistently active donors. Why is Measuring Donor Engagement Important?

Participation and motivation 275

Participation and motivation Retention Values Activism 275

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Build in activities like sharing your posts or leaving comments for an exclusive prize. Luckily, you can change course. How are they helping?

Retention 131

Retention Fundraising Fundraising Recruitment 131

Nonprofit Tech for Good

APRIL 26, 2025

The report analysed organisations active in both 2023 and 2024 to spotlight real momentum. Whether you’re launching an appeal, planning a peer-to-peer campaign, or looking to increase donor retention, these four takeaways will help your nonprofit stay focused, informed, and ready to grow.

Fundraising 90

Fundraising Fundraising Retention Nonprofits 90

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. However, misalignment within an organization can create roadblockspoor internal communication, siloed departments, and lack of strategic coordination can all lead to lost fundraising opportunities.

Finance 80

Finance Fundraising Fundraising Collaborations 80

Bloomerang

FEBRUARY 25, 2025

Actively engage with followers by answering their questions, tagging them in photos and videos, and commenting on and resharing posts they make about your organization. and Canada say email is the communication channel that most inspires them to contributemore than any other platform. Build your email list.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

Nonprofit Tech for Good

APRIL 17, 2025

When done right, they can give supporters those warm and fuzzy feelings that are the foundation of donor retention. Theyll be more likely to read any future communications when theyre expecting them. Its never too early to start working on donor retention. Why Do You Need a Donation Receipt?

Charitable Contribution 104

Charitable Contribution Values Retention Technology 104

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 246

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 246

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. What was our retention rate year over year? Your timeline is more than a list of tasks; it’s a reflection of your mission’s broader impact on your community. Feeling stressed and overwhelmed?

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Nonprofit Marketing Guide

OCTOBER 13, 2022

We all know how much time nonprofit communicators spend on creating and posting social media content (Hint: A LOT). Here are the 12 categories of nonprofit communications objectives that we suggest you start with for all of your work. Expressions of loyalty, including retention or renewal (e.g., But what’s it all for?

Retention 167

Retention Education Education Activism 167

The Charity CFO

FEBRUARY 19, 2025

Erin stresses that this clarity should permeate all aspects of the organization, from internal communications to external marketing materials. This deep knowledge of donor motivations and preferences is crucial in crafting effective communication strategies that resonate with supporters. Want to jump right in?

Fundraising 52

Fundraising Fundraising Retention Donor Motivation 52

NonProfit Leadership Alliance

AUGUST 6, 2024

Use Inclusive Language Changing only a few words in your communications can make a big difference in the effectiveness of your interview process and talent acquisition strategy. Incorporating inclusive language into your interview materials can help you connect with more candidates and make them feel valued by your nonprofit.

Recruitment 246

Recruitment Nonprofit Leadership Nonprofits Leadership 246

Nonprofit Marketing Guide

AUGUST 13, 2012

we need to raise $1500 to buy XYZ), and actively encouraging and empowering your biggest supporters to make it happen by a set deadline, you can raise money via social media using any of the ton of applications available to help you do this. Major donor engagement to increase donor retention. By setting a specific goal (e.g.

Fundraising 227

Fundraising Fundraising Retention Activism 227

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

NonProfit Leadership Alliance

MAY 10, 2023

Actively market event volunteering opportunities. To recruit a team of energetic and helpful volunteers for your next event, you need to actively promote volunteering opportunities to your community of supporters. Let’s begin! After all, people can’t volunteer for an event without knowing about it first. Contact information.

Recruitment 246

Recruitment Nonprofits Management Activism 246

Marketing for the Modern Nonprofit

MARCH 6, 2025

Improving member retention. By actively engaging with members, ambassadors ensure that each individual continues to find value and feel involved in your nonprofits program. Your ambassadors should maintain a cohesive and consistent voice when communicating about your nonprofit. Share images and templates.

Recruitment 59

Recruitment Retention Values Energy 59

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 134

Retention Energy Philanthropy Foundations 134

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? the number of community health volunteers or COVID-19 Community Corps grew in response to the pandemic, but that surge has ebbed. While recent data shows it is rebounding, going up to 28.8%

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. However, we recommend actively engaging with peer-to-peer donors to show them the impact of their gifts and increase the chances they’ll become recurring donors. Take an active social media approach.

Participation and motivation 179

Participation and motivation Education Education Activism 179

NonProfit PRO

MAY 20, 2025

The continued trend of active donor files shrinking leaves me asking, does the perfect donor exist in 2025?

Activism 130

Activism Retention Management Communication 130