Nonprofit Megaphone

APRIL 17, 2023

However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. This sets you apart from other non-profits and increases the chances of donor loyalty.

Psychology 52

Psychology Retention Values Non-Profits 52

Bloomerang

MAY 4, 2023

Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor.

Public and Nonprofit Management 92

Public and Nonprofit Management Public Policy Psychology Philanthropy 92

iMarketSmart

APRIL 10, 2023

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Active verbs also help. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] 5] Zaval, L.,

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52