Bloomerang
MAY 4, 2023
Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor.
Nonprofit Megaphone
APRIL 17, 2023
Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.
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The Agitator
MARCH 5, 2018
The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water.”.
Fundraising Coach
MARCH 21, 2023
What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.
Get Fully Funded
JANUARY 7, 2022
Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Equipment and supply purchases. Marketing materials.
Get Fully Funded
OCTOBER 3, 2022
That means your year end fundraising plan should include lots of updates, stories, and warm touches so your donor doesn’t feel like you’re always showing up with your hand out begging for money. Underestimating donors’ motivations. The point is to make them feel valued as a partner, not just a checkbook.
The Agitator
FEBRUARY 6, 2013
Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Scientists, in controlled experiments, have determined that extrinsic rewards activate the same part of the brain and same chemical (dopamine) as does crack cocaine.
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