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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130
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Make Your Brand Values Active!

Mission Minded

Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. They […].

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. This is much harder for foundations). What is it and how do you get one?

Values 137
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Why Nonprofits Need a Values-Based Social Media Strategy

NonProfit Quarterly

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Values 107
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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based Foundation Maps.

Activism 102
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Did foundation giving and payout shift in 2020? 

Candid

Every year, Candid conducts the Foundation Giving Forecast Survey, asking large U.S. foundations to share information about their philanthropic giving over the last two years as well as their plans for the year ahead. This year, we were especially interested in learning how foundation giving and payout might have shifted in 2020. .

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Practical Ways to Use AI For Grants

The NonProfit Times

From prospect research to meeting notetaking, AI can help with routine activities, allowing you to focus on the more strategic aspects of your nonprofit work. Use AI to develop initial drafts quickly but always review and edit content to align with your voice and values. We are focused on [your project purpose].” #2