Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

Marketing 52

Marketing Marketing Advertising Production 52

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. What is the COVID Bump?

Retention 52

Retention Activism Values Philanthropy 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #2 ?

Marketing 129

Marketing Marketing Fundraising Fundraising 129

Bloomerang

MARCH 4, 2024

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Sounds ideal, right?

Fundraising 60

Fundraising Fundraising Retention Foundations 60

Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. Nonprofit fundraising consultants agree that a phone call or mailed thank you letter is more meaningful than an email to thank your first-time donors. . Donor data is a powerful source of information for donor retention strategy. Fundraising tools.

Retention 52

Retention Nonprofits Management Activism 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. . Before we discuss the strategies for nonprofit marketing, let’s discuss the challenges: .

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Nonprofit Marketing Insights by GlobalOwls

MAY 8, 2024

The Future of Animation Marketing: How AI is Transforming Campaigns In the visually driven world of marketing, animation has long been a staple, captivating audiences with its dynamic and creative storytelling capabilities. Current Trends in Animation Today, animation in marketing has expanded beyond mere entertainment.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. This understanding is key to customizing strategies for both acquisition and retention, activities that go hand-in-hand with sustained profitability.

Retail 52

Retail Retention Advertising Values 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Fundraising 103

Fundraising Fundraising Public and Nonprofit Management Nonprofits 103

Top Nonprofits

JUNE 21, 2023

However, your nonprofit can use its data to predict the results of your future fundraisers. Define your fundraising expectations with data so you can better allocate your resources to share your mission and raise money for your cause. What campaigns are they active in? Previous donations to other organizations.

Management 59

Management Fundraising Fundraising Retention 59

Top Nonprofits

JANUARY 10, 2024

According to the Fundraising Effectiveness Project , a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. When it comes to major gift fundraising, the moves management process is essential for building genuine, long-lasting bonds with major donors.

Management 105

Management Retention Volunteerism Volunteerism 105

Affnetz

AUGUST 22, 2023

Small Nonprofits, just like larger counterparts, are increasingly leveraging donor management software to streamline their fundraising efforts, enhance donor relationships, and maximize their impact. Affnetz Donor Management and Engagement software is equipped with tools that truly support donor engagement and retention.

Management 130

Management Nonprofits Activism Retention 130

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 127

Marketing Marketing Retention Nonprofits 127

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111

Retention Participation and motivation Activism Energy 111

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 103

Retention Energy Philanthropy Foundations 103

NonProfit Hub

DECEMBER 13, 2019

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Provide various engagement opportunities.

Retention 56

Retention Nonprofits Volunteerism Volunteerism 56

Nonprofit Tech for Good

SEPTEMBER 13, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 7) 38% of nonprofits actively implement a year-round retention strategy for online donors. 53%: PayPal. 7%: Google Pay.

Fundraising 112

Fundraising Fundraising Charitable Organizations Technology 112

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. But where should you start when it comes to finding the right fundraising website for your nonprofit? Retention-focused donor management system.

Fundraising 76

Fundraising Fundraising Nonprofits Management 76

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Fundraising 74

Fundraising Fundraising Finance Retention 74

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Who laid off their fundraising and marketing staff, and cut back on donor communications. Fundraising should be viewed as a revenue center.

Fundraising 136

Fundraising Fundraising Philanthropy Nonprofits 136

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Let’s begin!

Recruitment 188

Recruitment Nonprofits Management Activism 188

NonProfit Leadership Alliance

MAY 15, 2023

Can you be pursuing them more actively and frequently? We’ll break down the benefits of developing a planned giving program into four key categories: financial stability, donor appeal and access, donor relations, and fundraising potential. Your donors at various giving levels may be drawn to planned giving (if you actively promote it!)

Nonprofits 199

Nonprofits Education Education Activism 199

Bloomerang

AUGUST 23, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Embrace this fundamental fundraising truth. Now imagine you take half of it to invest in fundraising. or $12,000.

Culture 136

Culture Philanthropy Fundraising Fundraising 136

Get Fully Funded

MARCH 16, 2023

As a nonprofit professional, you know how important hosting fundraising events is to both expanding your donor base and retaining existing donors. Fundraising events can also attract new, first-time donors if you hold them in public spaces or encourage attendees to bring friends and family. Which fundraising events require waivers?

Participation and motivation 52

Participation and motivation Food Fundraising Fundraising 52

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Active readers? Segment your supporters. Engage with your community.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

The Agitator

MARCH 4, 2013

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement. ‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors.

Retention 79

Retention Values Activism Communication 79

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. Benefits of direct mail for nonprofits Where does direct mail fit in with your online marketing efforts?

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider.

Fundraising 56

Fundraising Fundraising Disaster Relief Activism 56

MNA Association

APRIL 24, 2024

This goes beyond simply deciding if text fundraising is an effective strategy or how your donation form should be formatted—you must project future finances to determine how your organization will operate and allocate its funding. In-kind donations: Evaluate the fair market values (FMVs) of in-kind donations received in previous years.

Finance 52

Finance Nonprofit Administration and Development Nonprofits Retention 52

The Agitator

OCTOBER 23, 2012

No sooner had Tom reported the grim facts contained in the AFP’s 2012 Fundraising Effectiveness Report than we received news that should brighten many hearts. Last year new donor retention was only 27%! Jay’s eTapestry system hit the market 15 years ago as one of the first of the online systems. Retention tools.

Retention 102

Retention Management Activism Communication 102

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Nonprofit governance and management 80

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 80

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. How does RoundUp App work? Use a multi-channel approach.

Fundraising 111

Fundraising Fundraising Nonprofits Retention 111

Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.

Fundraising 62

Fundraising Fundraising Associations Retention 62

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. A good fundraising software can help you optimize your virtual fundraising approach.

Activism 130

Activism Fundraising Fundraising Management 130

Bloomerang

JULY 6, 2023

During the strategic planning process, you should identify areas to spend money effectively in ways that increase your fundraising return on investment. When you make strategic purchasing decisions, you can set your organization up to fundraise more productively than ever before. Volunteer boards should take charge of fundraising.

Nonprofit governance and management 117

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 117

Bloomerang

DECEMBER 5, 2022

“By fostering deeper relationships with their donors, nonprofits are better positioned to thrive for years to come,” says Ann Fellman, Chief Marketing Officer at Bloomerang. Over the past year, we’ve made a number of enhancements to our product that make it easier for fundraisers to do just that. Last-minute fundraising strategies.

Non-Profits 128

Non-Profits Production Nonprofits Retention 128

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135