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Celebrating a Big Number

Care2

This milestone just seemed to be too big a deal not to stop and celebrate, because, well, reaching 15 million active members seems pretty amazing. (To It’s also great news for the many Frogloop readers who are nonprofit professionals and consultants engaged in online advocacy, fundraising and marketing.

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

The new organic post Interest targeting feature gives you a great way to target specific groups of people with specific social actions (petitions, fundraising appeals, etc.). I’ve advocated for years that to maximize your (time and money) investment, targeting your audience should be a central tenet of your Facebook marketing.

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Webinar: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But it’s not always easy.

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach. Reporters can subscribe to the RSS feed.

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Three Keys to Successful Online Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Social Media - No Killer App

The Agitator

We have an interesting discussion underway on The Agitator regarding the utility of social media today for nonprofit fundraising. "Go Here are two articles reflective of how marketers in the commercial space view the challenge of sorting through these new media opportunities. He proposes: "Cost Per Social Action (CPSA).

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5]