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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. She is evading race and at the very same time is confronted by it whenever she refuses to accept that a capable Black woman actively experiences racism at work. 15 These images are referred to as archetypes. She is quiet and “strategic.”

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I was fresh out of law school. This distinction arises in anthropology and sociology theories.[14] Visual planned giving in color: An introduction to the law & taxation of charitable gift planning. Merely activating the concept of money changes personal and interpersonal behavior. Byron Kennedy shares this story.[2].

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Solidarity Challenges the Status Quo: A Conversation with Leah Hunt-Hendrix and Astra Taylor

NonProfit Quarterly

After that, the idea is transferred into French law and political theory in the 1800s and finds its way into politics. Two other uses of the concept arise around the same time: Emile Durkheim’s sociological theory of social cohesion and the Marxist vision of the labor movement’s solidarity as an engine for change.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into. Types of Nonprofit Activities. Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Risks and Opportunities of New Reality . 3 Tips to Raise Funds Online.