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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I was fresh out of law school. This distinction arises in anthropology and sociology theories.[14] Visual planned giving in color: An introduction to the law & taxation of charitable gift planning. Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Interest paid to the crediting party or to a security holder in a form of interest income implies being not free-of-charge; Public (budgetary) funds. Target financing. It may need to be paid for if it comes from membership dues or sponsor funds.