iMarketSmart

NOVEMBER 7, 2022

Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. But fundraising provides value to the donor in just one way: identity enhancement. The right goal is to provide value to the donor.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

Altruism and Helping 74

Altruism and Helping Associations Recruitment Advertising 74

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have clever advertising.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. The charity signals that the donor is valued. (We This process repeatedly signals a helpful reciprocity social relationship. The tour and experiences help here as well.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

Altruism and Helping 36

Altruism and Helping Associations Recruitment Advertising 36

iMarketSmart

JUNE 20, 2022

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. If the donor doesn’t identify with these people or values, the crisis won’t motivate a gift.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52