Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Selfish Giving

FEBRUARY 16, 2022

How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101 Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in. ??Pitch There's a good lesson here for nonprofits focused on marketing sponsorships. Marketing Your Cause 1.

Advertising 130

Advertising Marketing Marketing Food 130

Nonprofit Marketing Insights by GlobalOwls

JANUARY 25, 2024

Key Legal Issues in Influencer Marketing (+Related Laws & Some Legal Tips) Social media is powerful. They also leverage these channels for business and marketing. Enter influencer marketing , which is the next big thing. Here’s the catch: The industry’s global market size has more than doubled since pre-pandemic.

Law 52

Law Public and Social Policy Marketing Marketing 52

Fundraising Coach

SEPTEMBER 8, 2023

In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.

Marketing 52

Marketing Marketing Advertising Recruitment 52

Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Do they get permission to use something - like your logo or tagline - on their packaging or in their marketing? Purchased-triggered donations are a punching bag for cause marketing critics. Marketing Your Cause 1. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy.

Marketing 166

Marketing Marketing Advertising Values 166

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Let’s get started!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Finance 73

Finance Marketing Marketing Advertising 73

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

Philanthropy 124

Philanthropy Public and Social Policy Advertising Universities 124

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Marketing 158

Marketing Marketing Advertising Foundations 158

Nonprofit Marketing Insights by GlobalOwls

JANUARY 13, 2024

The AI Revolution in Marketing: From Targeting to Telepathy The marketing landscape has undergone a seismic shift in recent years. Gone are the days of mass-market advertising and generic messaging. Today, the savvy marketer wields a potent weapon: artificial intelligence (AI).

Marketing 52

Marketing Marketing Technology Production 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2022

Techniques for Using SEO In Your Digital Marketing Strategy. A strong SEO marketing strategy drives more traffic and leads and brings revenue to your business. Many of them are turning to website design and marketing experts. Successful digital marketing demands proper SEO. And what is digital marketing?

Marketing 90

Marketing Marketing Advertising Values 90

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. Profitability hinges on close monitoring of KPIs like Profit Margins, Average Order Value (AOV), Cart Abandonment Rate, and Customer Lifetime Value (CLTV).

Retail 52

Retail Retention Advertising Values 52

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 80

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 80

Selfish Giving

APRIL 27, 2011

In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers. Thanks to Jocelyne for standing tall today for all cause marketers! ~~~.

Marketing 264

Marketing Marketing Non-Profits Advertising 264

Kivi's Nonprofit Communications Blog

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

Marketing 125

Marketing Marketing Advertising Communication 125

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 9, 2024

The Importance of Brand in Business: How Brand Development Determines Company Success In the ruthless arena of modern corporate battles, building a strong brand goes beyond traditional advertising strategies; it becomes the key arbiter of a corporation’s winning narrative.

Manufacturing 52

Manufacturing Advertising Values Collaborations 52

Clairification

OCTOBER 3, 2022

Some folks may remember the old advertising adage: “ When E.F. What speaks to your vision, mission and values? The post How to Use Influencer Marketing to Drive Nonprofit Awareness and Engagement appeared first on Clairification. Hutton talks, people listen.” We call this actor an “influencer.”. How to Become an Influencer. (1)

Marketing 62

Marketing Marketing Advertising Food 62

NonProfit Hub

AUGUST 21, 2020

They’re values or moral principles governing the conduct and actions of a group of people or individuals. The same thing goes for marketing. Every company or business organization has several ethical policies guiding advertising, pricing, competitive strategies, etc. Market research . Market audience .

Ethics 51

Ethics Marketing Marketing Advertising 51

Pam Moore

FEBRUARY 5, 2019

It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Branding pushing advertisements to you. Yet, 30 seconds into the video Facebook decides you haven't seen your daily quota of advertisements so it's time for another interruption (i.e.

Marketing 79

Marketing Marketing Advertising Production 79

Kivi's Nonprofit Communications Blog

JULY 23, 2020

Same goes for daily papers and TV stations in mid-size to large markets. Also don’t forget about local radio for paid advertising if it would be relevant. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce.

Values 99

Values Advertising Associations Leadership 99

Nonprofit Tech for Good

OCTOBER 25, 2022

capture an email address] through digital advertising. a month, MailMunch is an exceptional value for adding top bars and other CTAs to your website. Earn a Certificate in Social Media Marketing & Fundraising! According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e.,

Advertising 137

Advertising Values Marketing Marketing 137

Selfish Giving

FEBRUARY 22, 2023

I'll discuss all the major steps in case study development and why they are your #1 marketing tool. ? Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with their own values. ? Marketing Your Cause 1. CPE has a full agenda of actionable sessions. You'll be impressed! ?

Advertising 130

Advertising Food Values Marketing 130

Top Nonprofits

JANUARY 29, 2024

However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. Because they think the email is an advertisement, they delete it without opening or reading the message. Working with a professional marketing agency.

Advertising 111

Advertising Retention Marketing Marketing 111

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment. Avoiding Random Acts of Marketing (RAMs).

Marketing 113

Marketing Marketing Advertising Values 113

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Marketing 78

Marketing Marketing Values Advertising 78

Nonprofit Marketing Insights by GlobalOwls

JUNE 3, 2023

Marketing efforts by businesses need to be effective, especially when reaching their specific audience. Traditional advertising can be somewhat effective in getting any audience, but promoting to a customer who isn’t interested can be a waste of time. Check it out. For example, a potential client browses guitars on a webpage.

Advertising 52

Advertising Construction Finance Production 52

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 91

Health Public and Social Policy Public and Nonprofit Management Culture 91

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 27, 2023

From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy Discover the transformative power of referral program templates in modern marketing. Chapters Understanding Referral Programs and Their Benefits Referral marketing is a clever strategy where happy customers become your business advocates.

Marketing 52

Marketing Marketing Collaborations Foundations 52

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Marketing 78

Marketing Marketing Activism Advertising 78

The Agitator

MARCH 1, 2018

Or it could be that having an email address allows you to do online co-targeting display advertisements and it is that, not the extra email you are sending, that drives additional retention. The mail package could be driving the click-through rate on your display advertising. The mechanism could be all, some, or none of these.

Values 66

Values Retention Advertising Communication 66

Pam Moore

JUNE 2, 2017

Or maybe you have a Facebook business Group but it's not delivering any value for your business. How to market your business using a Facebook Group. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Need more help?

Advertising 167

Advertising Production Foundations Marketing 167