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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. But fundraising provides value to the donor in just one way: identity enhancement. The right goal is to provide value to the donor.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have clever advertising.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

Additionally, the change would help clarify the purpose and intention of what Brand Camp was meant to be and how it could help nonprofits. The event is seen as a low-cost, high-value training and we wish to keep that reputation,” the creative brief instructed. Ultimately, it will drive better attendance.”. Buy tickets here !

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. The charity signals that the donor is valued. (We This process repeatedly signals a helpful reciprocity social relationship. The tour and experiences help here as well.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. If the donor doesn’t identify with these people or values, the crisis won’t motivate a gift.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

Additionally, the change would help clarify the purpose and intention of what Brand Camp was meant to be and how it could help nonprofits. The event is seen as a low-cost, high-value training and we wish to keep that reputation,” the creative brief instructed. Ultimately, it will drive better attendance.”. Buy tickets here !