What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising
iMarketSmart
NOVEMBER 7, 2022
It promotes personal and social norms supporting a heroic response. Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. 2] It might be external, public, and commercial. Story works.
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