Remove Advertising Remove Altruism and Helping Remove Public and Social Policy Remove Values
article thumbnail

What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. 2] It might be external, public, and commercial. Story works.

article thumbnail

How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have clever advertising.

article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. This can happen with natural disasters or social and political events.[14] But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. That forces a response.