Nonprofit Marketing Guide

JANUARY 3, 2019

Tactics are the tools you use to pursue the objectives associated with your strategy. Paid advertising , including radio, TV, print, online, and outdoor. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Mobile apps.

Communication 220

Communication Marketing Marketing Advertising 220

Nonprofit Marketing Guide

JULY 23, 2020

My firm recently reached out the American Association of Community Colleges to let them know about a nonprofit client’s successful effort to get a community college approved for Erie County Pa. Also don’t forget about local radio for paid advertising if it would be relevant.

Values 256

Values Advertising Associations Leadership 256

NonProfit Leadership Alliance

JULY 10, 2023

Michael holds an undergraduate degree in advertising, public relations, and graphic design and a graduate degree in wellness promotion from Morehead State University. His expertise includes PR, advertising, fundraising, social media, recruitment, event development, and community engagement.

Retention 233

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 233

NonProfit Leadership Alliance

JULY 2, 2024

Growth and Expansion As established organizations grow and expand their impact, they must navigate the challenges and opportunities associated with scaling their programs and services. Regularly request feedback from staff, volunteers, and board members to identify areas for improvement.

Public and Social Policy 244

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 244

Nonprofit Marketing Guide

NOVEMBER 30, 2023

Agencies of record can also be the single agency allowed to purchase and manage advertising on behalf of a client. Earned media differs from paid media, like advertising that you buy, and owned media that you control, like your website. The news was no longer truly local.

Public and Nonprofit Management 225

Public and Nonprofit Management Children Advertising Activism 225

Selfish Giving

MAY 10, 2010

Conversely, KFC’s Buckets for the Cure with its major television and online advertising campaign is working hard to bring “pink&# supporters into the chicken coop. As kid I remember McDonald’s raising money for charities like the Muscular Dystrophy Association. Perhaps WC took a page from McDonald’s play book.

Marketing 233

Marketing Marketing Food Health 233

Ann Green

MARCH 11, 2021

If you want to leverage your own site as a donor engagement tool, make sure to follow these five tips: Review general website development best practices Integrate your site with other nonprofit solutions Advertise your upcoming campaigns and events Add consistent content to your blog roll Consider starting an online webinar series.

Advertising 228

Advertising Nonprofits Recruitment Marketing 228

The NonProfit Times

JANUARY 8, 2025

She has served as vice chair for ANA (the Association of National Advertisers), vice chair for the Alliance for Inclusive and Multicultural Marketing and is a founder and chair of The Memphis Brand, one of the nations only place-based branding initiatives.

Children 52

Children Advertising Associations Marketing 52

Nonprofit Marketing Guide

OCTOBER 27, 2022

Association Career HQ. State Nonprofit Associations usually have job boards. Find your state association here. Other suggestions: If you are looking for people who speak a certain language, advertise in media written and produced in that language. YNPN Jobs Board. NTEN Jobs Board. Nonprofit Happy Hour Facebook Group.

Communication 143

Communication Associations Healthcare Philanthropy 143

Selfish Giving

AUGUST 27, 2009

When executing your next cause marketing program, save your money on expensive grapic design and display advertising, and put it into training and perhaps incentivizing front-end employees to ask–and keep asking–customers to give. Keep it simple, stupid.

Marketing 188

Marketing Marketing Advertising Associations 188

Nonprofit Fixer

NOVEMBER 5, 2024

Our sector was seeing a lot of change and competition from private equity-backed competitors with huge budgets to advertise and attract both clients and staff and there was a demand for adding service types that we did not have the staff or financial bandwidth to add. National and State Non-profit associations offer tools as well.

Nonprofit Organizations 111

Nonprofit Organizations Nonprofit Organizations Non-Profits Nonprofits 111

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Selfish Giving

MARCH 3, 2010

Leave it to Ad Age to say that “Even tiny sponsorships have to be closely associated with your brand.&# You mean like how every where I go now I see advertising? Ills will be addressed. The world will be a better place. Companies will put values first, alignment second. Or deal with people on their cell phones?

Marketing 169

Marketing Marketing Children Advertising 169

Nonprofit Marketing Guide

NOVEMBER 3, 2014

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide.

Communication 210

Communication Public and Nonprofit Management Nonprofits Advertising 210

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Inflatable Advertising Unleashed: The Versatility of Promotional Products The main objective of every advertising campaign is to raise brand awareness and inform potential customers about the services or products you offer. One way to do this is to be creative in your advertising.

Advertising 52

Advertising Production Construction Associations 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. region and beyond.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] If included, such minimum guarantee and/or donation cap should be clearly disclosed in both the contract as well as in any advertisements. A promotion can have neither, one, or both, of these terms.

Law 147

Law Advertising Charitable Organizations Activism 147

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Nonprofit Marketing Guide

JANUARY 18, 2012

An article on eldercare mobility by our director of Eldercare Services ultimately resulted in a mention in an Associated Press article. This month we will have two articles, one focusing on the impact of our teen leadership programs and the other speaking to I AM ABLE, a brand-new advertising campaign in the local Jewish newspaper.

Leadership 165

Leadership Management Advertising Health 165

Mission Minded

JUNE 8, 2012

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. The award recognized the strategic positioning and creative execution of the Marvelous Mud campaign which appeared throughout Denver during the Summer of 2012.

Associations 49

Associations Marketing Marketing Advertising 49

Selfish Giving

JULY 10, 2019

Kraft Heinz brand Country Time is using outdoor advertising to take a stand on legalizing lemonade stands. Senior Associate, Corporate & Donor Engagement, Playworks (Boston) 4. . #5 surprised me. Here's a campaign that's tapping into older consumers' sense of nostalgia for the lemonade stands of their youths. Cool Jobs in Cause 1.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

JANUARY 9, 2018

Today on CauseTalk Radio , Megan and I talk to Dana Stalker and Rachel Frederick , associate creative directors at Droga5 , an advertising agency that has developed the Emoji Reaction Project.

Activism 100

Activism Environmental Advertising Associations 100

Selfish Giving

JULY 27, 2022

They sell them an advertising package and then throw in a promotion with you, which brings you little or no money, BTW. Associate Director, Corporate Partnership, Share Our Strength , Remote ($103k - $110k) 2. The type of promotion a media partner would give a nonprofit usually isn’t significant enough for most companies, IMHO.

Advertising 130

Advertising Food Health Associations 130

Nonprofit Tech for Good

JANUARY 21, 2013

Association of Fundraising Professionals :: @ AFPIHQ. Advertising, Cause Marketing, Activism. Of course, there are many other resources deserving of being listed – if you would like to add one, please do so in a comment below: 1. Armchair Advocates :: @ ArmchrAdvocates. Social Media, Cause Marketing, Nonprofit Tech. afpnet.org.

Volunteerism 110

Volunteerism Volunteerism Philanthropy Technology 110

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Our sector has provided billions of dollars of free advertising for Facebook. An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). Nonprofits have to pay full price for advertising on social media. Our reward? Don’t. Just block and forget. The Ice Bucket Challenge.

Advertising 111

Advertising Nonprofits Participation and motivation Non-Profits 111

Getting Attention

MARCH 10, 2014

Communications & Advertising Strategist , PETA (Washington DC). Communications Director , The Wyoming Trial Lawyers Association (Cheyenne, WY). Director of Communications & Advancement , Nonprofit Association of Oregon. Email Marketing Associate , Environmental Working Group. New Opportunities. Portland, OR).

Marketing 74

Marketing Marketing Environmental Advertising 74

Nonprofit Marketing Guide

DECEMBER 18, 2014

As is the case with most advertising and promotion, you never really know what element of a campaign or message might connect with a contributor. While donations directly to the iheARTallentown.org website were light, many of the organizations experienced a bump in their donations for the day.

Collaborations 191

Collaborations Non-Profits Education Education 191

Bloomerang

APRIL 10, 2025

You can find these volunteers through word-of-mouth advertising or searches on social media platforms like LinkedIn. Word-of-mouth advertising leverages your existing network of supporters, making it a powerful way to recruit more volunteers. These volunteers offer specialized skills to help fill gaps in your operations.

Recruitment 59

Recruitment Participation and motivation Disaster Relief Activism 59

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

Newspaper and magazine advertisements can be costly especially for notable names. For example, if you are setting up a campaign in Google Adwords, make sure to input “is my disability taxable” as the focus key phrase where you want your nonprofit’s advertisement to appear. Over to you.

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Get Fully Funded

MARCH 6, 2023

These events can be quite powerful if they are advertised on social media since connections from all over the world can donate. Because you will be hosting a larger number of people and you will need to fill the seats to cover costs, you should not count on word of mouth for advertising. Clearly, this approach works!

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Mission Minded

JUNE 8, 2012

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. The award recognized the strategic positioning and creative execution of the Marvelous Mud campaign which appeared throughout Denver during the Summer of 2012.

Associations 40

Associations Marketing Marketing Advertising 40

Candid

AUGUST 11, 2022

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . However, there are a number of other ways that corporations provide support to nonprofits: . In-kind gifts are contributions by corporations of goods or services, other than cash grants. .

Philanthropy 105

Philanthropy Environmental Advertising Collaborations 105

Selfish Giving

MAY 2, 2016

Not only did Jerry Lewis and the Muscular Dystrophy Association harness the power of television for good, but they were quick to involve companies in the show. In this pre-internet age, television was the undisputed advertising king for companies, and executives were eager to appear with Lewis to present their "big checks."

Marketing 100

Marketing Marketing Advertising Associations 100

Getting Attention

MAY 7, 2013

Associate Graphic Designer , Brooklyn Museum (Brooklyn, NY). Communications Associate , Sabin Vaccine Institute (Washington DC). Communications Associate , The Foundation Center (New York, NY). Online Marketing Coordinator , Gotts Advertising (New York, NY). New Opportunities.

Marketing 69

Marketing Marketing Public and Nonprofit Management Associations 69

Bloomerang

JANUARY 29, 2024

GlueUp Nonprofits, associations, chambers of commerce, and other membership organizations Support available via an online form QuickBooks, Xero, and Zoom. transaction fee. transaction fee. transaction fee. Paid plans start at $50 per month or $510 annually. API access is also available.

Public and Nonprofit Management 108

Public and Nonprofit Management Associations Management Nonprofits 108

Getting Attention

JULY 1, 2014

Advertising & Media Strategist , PETA (Los Angeles, CA). Digital Associate , Everytown for Gun Safety (New York, NY). Please post your open nonprofit marketing positions here. Communications & Resource Development Coordinator , COFI (Chicago, IL). Communications Multimedia Specialist , Retired Teachers Specialist (Austin, TX).

Marketing 70

Marketing Marketing Advertising Nonprofits 70

Fundraising Coach

JANUARY 17, 2025

Utilize Targeted Advertising : If your budget allows, use social media ads or local event calendars to reach specific demographics. She has spent most of her career in the association world handling content creation and digital marketing and recently decided to apply her expertise to the events industry.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Management Finance 52