How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
framed appeals do not differ significantly on persuasiveness in charity advertising.”. 2] More formally, a match is associated with a “cooperation” frame, which makes donors feel more generous, while a rebate is associated with a “reward” frame, which does not. Incentives and prosocial behavior. framed and loss?framed
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