Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

Advertising 52

Advertising Ethics Technology Collaborations 52

Stanford Social Innovation Review

SEPTEMBER 28, 2023

Others, like the Ford, MacArthur, and Hewlett Foundations, and Omidyar Network, have focused on building the capacity to address the risks and opportunities posed by a wide range of technologies, including, but not limited to, artificial intelligence. But generative AI is—like the internet itself—a foundational tool.

Civil Society 97

Civil Society Public and Social Policy Nonprofit governance and management Governance 97

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. What about public sector funds or foundation grants? But the premise of these events seemed odd.

Public and Social Policy 107

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 107

Marketing for the Modern Nonprofit

JANUARY 9, 2023

Scandals involving problematic hiring and firing practices, widespread ethics violations, and massive layoffs dominated the headlines, and made those in marketing take a hard look at the industry to determine if we even want to be a part of it. . The president of the Barr Foundation put it best in a blog post for the Communications Network:

Advertising 52

Advertising Activism Collaborations Production 52