Advertising Education Non-Profits Values 
Nonprofit Tech for Good
MARCH 17, 2020
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.
Stanford Social Innovation Review
JANUARY 30, 2024
By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.
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NextAfter
DECEMBER 14, 2022
For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her perspective having worked in the for-profit sector for much of her career prior.
Nonprofit Marketing Insights by GlobalOwls
MAY 2, 2023
With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. However, due to the above perks, both for-profit and nonprofits use these channels extensively. Moreover, establishing a theme helps you focus more on the content value.
Selfish Giving
DECEMBER 4, 2019
Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For
Stanford Social Innovation Review
SEPTEMBER 15, 2022
Most of those who belong to the BoP live outside the formal economy and face unmet needs in basic areas such as food, financial services, and education. Examples include microcredit, affordable mobile phones, low-cost health care and education products, and mobile banking. Consider again the example of Ben & Frank.
Nonprofit Marketing Insights by GlobalOwls
JANUARY 20, 2024
AI text-to-video generators are particularly useful for content creators, educators, marketers, and businesses that want to create video content quickly and efficiently without the need for extensive video production resources. challenges, behind-the-scenes, educational content, humor). Ensure your content feels genuine and relatable.
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