Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

How to Develop a Winning SaaS Marketing Plan Creating a marketing strategy is vital for the success of any Software as a Service (SaaS) business. In this article, we will delve into the steps and tactics needed to craft a SaaS marketing plan.

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NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. Here’s how to harness the 2023 insights to help move your nonprofit’s fundraising, marketing and mission forward.

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Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Bloomerang

JANUARY 21, 2022

Successful marketing means updating approaches. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways.

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Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Instead of The Pan-Mass Challenge - a popular fundraising event here in Massachusetts that attracts thousands of riders - maybe it's called the Charles Schwab Pan-Mass Challenge. Marketing Your Cause 1. Partnership Notes 1.

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The Killoe Group

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. What should my team consider when developing an event fundraising marketing plan?

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Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2024

The Digital Marketing Techniques Your Business Can’t Afford To Skip Digital marketing has become the cornerstone of modern business strategies, offering unparalleled reach and targeting capabilities. Here are some digital marketing techniques that your business can’t afford to skip.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

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Marketing for the Modern Nonprofit

OCTOBER 11, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. Go to nonprofitsocialmediasummit.com right now to get your free ticket.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.

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Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Online Marketing Tools for Nonprofits Should Use in 2023 Work smarter and grow your nonprofit with these digital marketing tools. The following digital marketing tools will help you to work smarter and grow at a faster pace. Create better marketing copy faster than ever before with StoryLab.ai’s Marketing Copy Generators.

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Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. BUT the flip side?

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Nonprofit Marketing Insights by GlobalOwls

OCTOBER 20, 2022

Unique Nonprofit Fundraising Ideas for 2023. Want to get creative with your Nonprofit Fundraising events? Check out these ouside-of-the-box fundraising examples, get inspired and create your own. It is more important than ever to master the craft of online-fundraising for your Nonprofit. Advertisement.

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The Fundraising Authority

APRIL 11, 2021

For most fundraising events , the majority of your money should be raised through sponsorships. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.

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Nonprofit Marketing Insights by GlobalOwls

MAY 8, 2024

The Future of Animation Marketing: How AI is Transforming Campaigns In the visually driven world of marketing, animation has long been a staple, captivating audiences with its dynamic and creative storytelling capabilities. Current Trends in Animation Today, animation in marketing has expanded beyond mere entertainment.

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. . Before we discuss the strategies for nonprofit marketing, let’s discuss the challenges: .

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Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Let’s get started!

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Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

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NonProfit Leadership Alliance

APRIL 19, 2023

Pledge fundraising campaigns are an excellent way to encourage your donors to make gifts by engaging their competitive spirit. During a pledge fundraiser, a donor promises to contribute a specific amount in the future or over a certain time frame. Make sure to announce the date and time of the fundraiser at least a month in advance.

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Marketing for the Modern Nonprofit

OCTOBER 18, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. Go to nonprofitsocialmediasummit.com right now to get your free ticket.

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Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. on TikTok. [

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Marketing for the Modern Nonprofit

SEPTEMBER 29, 2023

You’ve invested in the right fundraising software , planned your event activities, and conducted a trial run to make sure there are no technical issues. The key to navigating this issue and producing a high event turnout is marketing. Will there be a silent auction, speaker portion, fundraising appeal, or other engaging program?

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Fundraising Coach

SEPTEMBER 8, 2023

In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.

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Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping If a picture is worth a thousand words, then a video is worth a million. William Westerlund, Marketing Manager at Suptask , explains, “Product videos can increase conversion rates by a significant margin, sometimes even doubling or tripling them.

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Kivi's Nonprofit Communications Blog

APRIL 21, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have some bad fundraising news, Twitter changes, how to avoid email blacklists, and more. It’s time for Mixed Links… Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows.

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Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Let’s get started.

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iMarketSmart

JULY 22, 2015

If you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Personalize your marketing to your supporters. Get trained in direct marketing and direct selling. Everything You Ever Wanted to Know About Nonprofit Marketing.

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Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently.

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NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Nonprofit Marketing Insights by GlobalOwls

JULY 2, 2023

Driving Results in Nonprofit Marketing: Unlocking Efficiency with MacBook Workflow Automation Start using automated workflows on your MacBook and you’ll quickly see what a difference it will make in your organization’s ability to achieve its goals. What is workflow automation for marketing? How is this useful for nonprofits?

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iMarketSmart

AUGUST 19, 2016

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. The post What a terrific advertisement! Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Tweet this!

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Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Peer-to-peer fundraising is a great way to engage your existing supporters and get them to fundraise on your behalf. That’s right!

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Kivi's Nonprofit Communications Blog

APRIL 20, 2015

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. With three simple strategy points and a budget – even if it’s $50 a month — nonprofits can put Facebook advertising to work for them.

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iMarketSmart

MARCH 13, 2024

Fundraising Waste This is what I am talking about. They do this using a variety of increasingly expensive methods such as: Direct mail Fundraising events Social media advertising Other digital advertising TV and radio advertising Do these work? How Much Should Nonprofits Spend on Fundraising? Some say 15%.

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Top Nonprofits

JANUARY 29, 2024

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. It’s tangible. It stands out.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA?

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 20, 2020

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. See how to improve your Digital Marketing efforts in 2020 and get more Donors. Digital marketing is a powerful tool that can help a business reach customers from every corner of the world. Engage viewers with video marketing.

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