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Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone. Did you enjoy this story?
More than a third (36%) of all programmatic advertising revenues came from giving in the four days before GivingTuesday, said Adva Priso, chief digital strategy officer of Moore, refencing the firm’s client data. . & Canada Hubs in providing on-the-ground support to regional GivingTuesday leaders.
Health and happiness advertising agency Common Good has been granted B Corp status—a private certification of for-profit companies of social and environmental performance—by nonprofit B Lab.
Conversely, KFC’s Buckets for the Cure with its major television and online advertising campaign is working hard to bring “pink&# supporters into the chicken coop. It doesn’t connect its unhealthy food with a health cause as KFC does. The key is that White Castle maintains its distance.
List Health. We go deep into list health and engagement strategies in our upcoming webinar series on building and maintaining a healthy, engaged email list. Taking a content marketing approach to your email — instead of just an advertising approach — makes a huge difference in your email open rates.
Buckets had more paid advertising, including this TV ad. One thing I hated about Buckets was that KFC/Komen seemed to be thumbing its nose at people by serving some of their worst foods in pink buckets that supported a health cause. Unlike Buckets , this campaign wasn’t heavily promoted. SOS is nothing if not consistent.
Our sector was seeing a lot of change and competition from private equity-backed competitors with huge budgets to advertise and attract both clients and staff and there was a demand for adding service types that we did not have the staff or financial bandwidth to add. Karen is the former CEO of SMCN and COO of Cornerstone Montgomery.
If you want to leverage your own site as a donor engagement tool, make sure to follow these five tips: Review general website development best practices Integrate your site with other nonprofit solutions Advertise your upcoming campaigns and events Add consistent content to your blog roll Consider starting an online webinar series.
Think about sales, bargains, prices, Amazon, mark-downs, malls, Black Friday, close-outs, grocery lists, shopping carts, aisles, cash register, lines, secret shoppers, credit, returns, yard sales, convenience store, coupons, advertising. How can you relate these things to your organization? Daylight Savings Time ends on November 5th.
Before the Affordable Care Act, it was the only good option for health insurance. Broadband internet access is available through one of the national telecoms that serves the area, but connections are typically below the advertised speed and outages are frequent. At the conference in Q and A period, I tried to provoke her.
Eventually, during a visit to a nearby pharmacy, the family discovered they could consult with a gastroenterologist via a digital health platform, Jiyyo. Difficulty accessing specialist health care isnt unique to India; the problem is common in other South Asian, most African countries, and elsewhere.
Nancy came to NSLA from the Maryland Coalition Against Sexual Assault where she led marketing and communications campaigns in partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Mayor’s Office on Criminal Justice.
” Transgender people are appearing more often in advertisements and mass media. Its collections include the categories: Health at Every Size, Diet Recovery and All Men From Different Walks of Life. But when they do, it’s very often in stock photos that show them standing against a blank wall, or else they are hardly seen at all.
Groups need to be willing to embrace them to see increasing returns on the health of their development programs. 2) Move beyond social posting to targeted social advertising. Gone are the days of list acquisitions and swapping of mailing lists. Today, there are much more effective and cost-efficient strategies with higher returns.
While the decision made a positive impact on my overall mental health and gave me the sense of fulfillment I was looking for, it also left me with far fewer resources to work with in order to do my job efficiently and effectively. Split the costs of flyers, share paid outreach and advertise both together. .
In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. This enables social workers to proactively reach out to older clients, offering timely interventions and support before a crisis occurs.
Animals, children, and health & wellness are the most shared and talked about causes on social media. Source: MDG Advertising. Source: MDG Advertising. Your instincts have served you well. 41% of nonprofits attribute their social media success to having developed a detailed social media strategy. Source: Avectra.
I turned to the director of Health and Healing at JCC MetroWest, a partner agency. This month we will have two articles, one focusing on the impact of our teen leadership programs and the other speaking to I AM ABLE, a brand-new advertising campaign in the local Jewish newspaper. December: Spiritual Literacy.
Called by many names: advertising specialties, swag, promotional items, branded goods, chotchkes (Yiddish), giveaways, promotional gifts, advertising gifts, or promotional merchandise, promotional products can help your organization accomplish many of its goals – some related to external audiences, and some internal.
Newspaper and magazine advertisements can be costly especially for notable names. For example, if you are setting up a campaign in Google Adwords, make sure to input “is my disability taxable” as the focus key phrase where you want your nonprofit’s advertisement to appear.
They sell them an advertising package and then throw in a promotion with you, which brings you little or no money, BTW. To encourage employees to enjoy the health benefits of a lunch break, the brand has launched the Tork Take Back the Lunch Break campaign. I think media partners in some instances would BRING ON a corporate partner.
Our sector has provided billions of dollars of free advertising for Facebook. An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). Nonprofits have to pay full price for advertising on social media. Our reward? Don’t. Just block and forget.
Facebook and their outsourcing companies like Samasource, now Sama, refuse to provide proper, meaningful psychiatric care resulting in serious, long-term mental health illnesses for many of these workers. There’s good old-fashioned health and safety violations too. Daniel and his colleagues worked in dangerous conditions.
A Website Wellness Exam will help you boost the health of your website and identify areas for growth. Paid advertising drops off as soon as you stop paying. Completing them will help boost your website health. Nonprofit websites must be engaging, effective, and purposeful. Ready to improve your nonprofit’s online presence?
Communications & Advertising Strategist , PETA (Washington DC). Vice President of Strategic Communications , Missouri Foundation for Health. (St. Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities. Louis, MI). Recent Opportunities.
Advertising Associate , Trilogy Interactive (Berkeley, CA). Health Writer , Mental Health America (Alexandria, VA). Vice President of Strategic Communications , Missouri Foundation for Health. (St Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.
She earned her Public Relations/Advertising degree and Master’s in Public Administration from the University of Houston. I briefly speak with a visitor asking about our free health clinic. Sheena’s job includes helping set strategy and managing community partnerships. I reach out to staff to get their insights. to 4:00 p.m.
“If you’re not already preparing for the changes coming to advertising attribution (particularly on Facebook) then you need to get started. It’s fundamentally changed the landscape.” ” CIERRA SELBY : Kickstart Your Organization’s Internal Communication Strategy.
Advertising Manager/Account Exec , Donor Digital (Washington DC or Berkley, CA). Communications Associate, Global Health Policy , Kaiser Family Foundation. Communications Coordinator (Part-time) , The American Alliance for Health, Physical Education, Recreation and Dance (Reston, VA). New Opportunities. Arlington, VA).
At yet another juncture, it may translate to mental health programs. I’m just guessing at all of the above, but you can certainly confirm your guesses by doing an internet search to find out what types of philanthropic, marketing, advertising, and volunteer initiatives these businesses have engaged in. So, you need to do your research!
They want to help people improve fitness and heart health. So, it might be good for advertising or mass media. They want to support people with disabilities… people recovering from injuries… isolated adults… seniors…. They want to help people connect to nature through outdoor recreation.
I'm betting I'll see 8 cause advertisements during the Super Bowl. A 29-minute documentary from Be Vocal Speak Up takes a novel approach to discussing mental health. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't). And I'm expecting a lot! What's your guess? Marketing Your Cause 1.
First, organic reach is at an all-time low and the value and effectiveness of social media advertising is questionable : Facebook: 2.9 Meta’s advertising revenue model is failing and their future is unpredictable. billion monthly active users – organic reach is estimated to be 4%. Instagram: 1.4
In commercial advertising, copywriters are reminded to “sell the sizzle, not just the steak” — that is, focus on the benefits of your product, not just its features. This is a motivation for a lot of health charity giving. That’s good advice in fundraising too. Tell them about the benefits to themselves too.
Communications Specialist Public Health Informatics Institute (Atlanta, GA). Digital Advertising and SEM Manager & Public Relations Manager Best Friends Animal Society (Kanab, UT or Remote/New York, NY). Communications/Marketing Director Climate Change/Greenhouse Gas Organization (San Francisco, CA). Portland, OR).
Examples include microcredit, affordable mobile phones, low-cost health care and education products, and mobile banking. For example, Unilever has created a responsible marketing code to set out global minimum standards that apply to Unilever’s marketing activities such as brand names, packaging, labeling, or trade advertising.
Think of your website’s sidebar as free advertising space and utilize the space for important calls-to-action and to feature key content. For example, if you are a health nonprofit, write a post about foods that help lower blood pressure, or provide tips on how to exercise at home. 3) Maximize your blog’s sidebar. ” .
The 97-year-old organization, which has suffered a 8 percent membership decline in recent years, is focused hard on its online activities and last year hired Laurel Richie, a former partner at the advertising firm Ogilvy & Mather to shape and launch a brand around this re-direction.
Most notably, the cost of advertising and the timing of your outreach. Doing so will allow for a more holistic approach to your election-year fundraising efforts. AdvertisingAdvertisers should plan ahead and adjust their timelines to adapt to tighter restrictions around ad copy and imagery. This affects all advertisers.
They must balance the need to raise money while adhering to strict regulations when it comes to donor solicitations and advertising. . Create ads: What message do you want to get across through your advertisement? Nonprofit organizations face a number of unique challenges when developing their marketing strategies. .
These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). 9) Religious donors are more likely to give to charitable organizations that provide basic needs and support the causes of children and youth, health and wellness, and hunger and homelessness.
Luckily, with a little homework, you can improve your nonprofit’s virtual visibility, which will keep your donor drives, your mission outreach, and your online advertising in good health. After all, you want to make sure prospective donors and current supporters can easily find your information when they need it.
10) Online Advertising Coordinator , PETA (Los Angeles, CA). 13) Senior Associate, Strategic Health Communications , Ipas (Chapel Hill, NC). The National Center on Addiction and Substance Abuse (New York, NY). 11) PR/Marketing Coordinator (part-time). Atlanta Contemporary Art Center (Atlanta, GA). 15) Social Engagement Manager.
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