Remove Advertising Remove Management Remove Non-Profits Remove Values
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

article thumbnail

Top Fundraising Strategies to Appeal to a Millennial Audience

Marketing for the Modern Nonprofit

Many millennials want to see the measurable social impact of the organizations they support; aligning yourself with a program that speaks to their values will make them more likely to donate. Focus on creating a user-friendly monthly giving program that allows donors to easily manage their recurring donations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look Inside Testing & Optimization at charity: water

NextAfter

For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her perspective having worked in the for-profit sector for much of her career prior.

article thumbnail

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Click To Tweet.

article thumbnail

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s whether you talk about yourself all day on Facebook or if you offer real value. It’s how you manage crisis or how you don’t. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Value relationships. Your brand is what you say, do and think.

article thumbnail

The Social Impact Investment Mirage

Stanford Social Innovation Review

The False Binary Between For-profits and Nonprofits: Where the Troubles Begin. We decided early on to incorporate NeedsList as a for-profit, purpose-driven company. We bought into the notion that a for-profit company was the way to scale and achieve impact. We weren’t alone. ” Investors interrogated our decision. .”

article thumbnail

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

Does $9,500 or even $40,000 of advertising spend per month sound alluring? That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.