3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Public Administration Review, 80 (2), 294-304. [11]
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