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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] So, what’s the answer?

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Do lead naming gifts actually stimulate high-level philanthropy from other donors and is that what motivates HNWIs to make such charitable contributions? My research finds otherwise and implicates current legal constructs and fundraising practices that continue to privilege the self-interests of donors over beneficiaries and society.

Ethics 111