Dr. James explains why identifying with others is so powerful in a donor’s hero story
iMarketSmart
JULY 31, 2023
Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. In fundraising, identifying with others is powerful. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. It helps you, but it costs me.
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