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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

This theory relates to what American economist James Andreoni calls impure altruism , the inherent tension between philanthropy and self-interest. Ostensibly, the ethical egoist who seeks name recognition generously donates to a nonprofit’s building campaign not to drive positive community impact, but to better her own welfare.

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