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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

This is where understanding the psychology of giving comes into play. In this article, we will explore 18 tips to help non-profits achieve these goals. Donor appreciation can take different forms, including a simple thank you message, personalized communication, exclusive donor events, and recognition programs.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. Altruism is still costly. This opens the possibility for reciprocal altruism.

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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” Sharing is communal. It means being part of a group, a partnership, a community. He is part of a community of beneficiaries.) The gift helps those in another country rebuild after an earthquake. It isn’t sharing because it isn’t communal. It is mutual.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Communication and sex effects in a five‐person prisoner’s dilemma game. But he’s struggling.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. It helps explain the power of feasibility studies. This is no surprise.