Remove Altruism and Helping Remove Donor Motivation Remove Fundraising Remove Values
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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. Something’s missing. You might have noticed. That doesn’t work.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. They also feel valued and part of your organization’s community.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Good at reading your mind”] Value the donor personally? Share the donor’s goals and values?

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. What makes someone give to one organization versus another one?