The Power of Heroic Philanthropy: Understanding Donor Motivations
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab.
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